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Head DDIT- Research & Insights @ NOVARTIS

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 Head DDIT- Research & Insights

Job Description

Role & responsibilities

Job Description Summary

-Represent the DDIT function to the business ensuring the enforcement of policies and processes. -Own solution development in the respective area through operational steady state managing the operations of all service and systems in scope ensuring stability and integrity and meeting customer service levels.

Job Description

Role Purpose

The Head DDIT EXP Research & Insights is a leader responsible for developing and managing a comprehensive strategy for gathering, analyzing, and implementing insights related to user experience, performance, and employee satisfaction. This role focuses on driving data-driven decision-making to optimize tools and services, identify pain points, inform priorities, and establish robust measurement frameworks to guide long-term success.

The successful candidate will lead a multidisciplinary team to ensure research rigor, actionable insights, and measurable improvements are integrated into the organizations design and strategy.

Major Accountabilities

  • Research & Analysis Leadership: Oversee the collection of qualitative and quantitative data through surveys, user interviews, usability testing, and employee feedback loops; build holistic approaches to understanding needs and opportunities.
  • Metrics & Reporting: Analyse platforms and application data (e.g., usage rates, satisfaction scores) to uncover trends, actionable insights, and opportunities for improvement.
  • Measurement Frameworks: Design and maintain measurement frameworks to assess and track progress across all DDIT tools and services.
  • Strategic Contributions: Provide data-driven recommendations that shape design, development, and strategy priorities.
  • Collaboration: Partner closely with design, strategy, and technology teams to ensure research findings are integrated into all operational and development workflows.
  • Team Leadership: Lead a cross-functional team composed of specialists in data analysis, design research, metrics, Voice of the Customer (VoC), accessibility, and usability testing, fostering a culture of collaboration and growth, inside the team, the function, DDIT and beyond.

Key Performance Indicators (KPIs) / Measures of Success

  • Research Impact: Depth, relevance, and applicability of insights generated and implemented successfully.
  • Measurement Effectiveness: Timely deployment and maintenance of the measurement framework across all tools and services.
  • Operational Efficiency: Regular delivery of actionable insights leading to improvements in usage rates, satisfaction scores, or accessibility standards.
  • Innovation: Implementation of new methodologies and tools advancing the DDIT organizations research capabilities.
  • Team Development: Demonstrated growth and enhanced collaboration within the DDIT Research & Insights team under the candidates leadership.
  • Stakeholder Value: Improved satisfaction ratings from design and strategy teams based on actionable research insights.
  • Collaboration: Increase the collaboration across DDIT and with other research functions outside DDIT to better combine, leverage and augment the insights research community (including but not limited to tools, repositories etc.)

Job Dimensions

  • Team Composition: Direct leadership and mentoring of Subject Matter Experts across the following roles:
    • Data Analysts
    • UX Researchers / Design Researchers
    • Metrics Specialists
    • Voice of the Customer Analysts
    • Accessibility Specialists
    • Usability Testers
  • Cross-functional Interaction: Collaborate with leaders across design, development, and strategy to ensure alignment.
  • Scope: Organization-wide impact on tools, applications, and services within DDIT operations to improve user experience & adoption and measurable outcomes.

Educational Experience

  • Bachelors or masters degree in a relevant field, such as Data Analytics, UX Design, Human-Computer Interaction, or Business Strategy.
  • Advanced certifications in data analytics, design research, or strategy development preferred.

Languages

  • Fluent in English (both written and verbal).
  • Additional fluency in languages spoken within key organizational regions is an advantage.

Financial Responsibility

  • Manage research projects and budgets to ensure alignment with organizational goals and cost-effective use of resources.
  • Provide strategic input into cost-benefit analyses for tools and services requiring improvement or redesign.

Impact on Organization

  • Drive user satisfaction and engagement across DDIT tools and services through actionable insights and improvements.
  • Elevate organizational decision-making processes through research-backed strategies.
  • Build a team culture that emphasizes innovation, collaboration, and high standards of execution.

Competencies & Skills

  • Leadership: Proven ability to inspire, develop, and manage high-calibre teams in multidisciplinary fields. Fosters Talent Development by empowering team members, building capabilities, and creating a collaborative culture driven by curiosity and excellence. Utilizes an Agile Mindset to lead teams in adapting to dynamic priorities and shifting organizational demands.
  • Strategic Thinking: Strong capability in anticipating organizational needs, synthesizing data, and delivering actionable strategies. Demonstrates expertise in Digital Transformation by applying innovative technologies and methodologies to modernize research and insights practices. Skilled in IT Portfolio Management, ensuring alignment between organizational priorities and research investments.
  • Data Proficiency: Advanced skills in Data Analysis, visualization, and interpretation, providing clear recommendations for stakeholders. Excels at effectively utilizing Data Visualization tools and techniques to deliver actionable insights that guide decision-making across teams. Integrates Service Delivery principles to ensure insights processes are efficient, scalable, and impactful.
  • Communication: Exemplary communication skills, including the ability to simplify complex insights for diverse audiences. Combines strong Interpersonal Savvy and Organizational Savvy to navigate matrix structures, build trust, and drive clear and effective communication between teams and stakeholders.
  • Influence: Strong interpersonal abilities to maintain stakeholder confidence, drive consensus, and ensure insights are incorporated into workflows. Demonstrates advanced Stakeholder Management skills to align priorities across departments while advocating for data-driven actions that propel organizational success.
  • Adaptability: Ability to lead and adjust strategies in dynamic, fast-paced environments. Combines Operational Excellence and an Agile Mindset to implement processes that balance responsiveness to emerging challenges with scalability and sustainability.
  • Innovation: Proactive approach to applying new methods, tools, and frameworks to elevate research and insights practices. Leverages Project Excellence methodologies to structure and deliver insights initiatives that meet stakeholder needs while encouraging experimentation and continuous improvement.

Preferred candidate profile


Luis Arteaga Espinoza Service Design, UX Strategy & Research Barcelona, Spain | lg******a@gm**l.com | +34 639 570 942 | linkedin.com/in/luisarteagae Profile Great design starts with listening. Not the most original idea, but powerful nonetheless. I believe design begins by understanding people, not assumptions. Over the past decade, Ive built a career turning complex challenges into meaningful experiences, leading UX research and service design across industries. Currently UX Research Lead at Fail Fast Studio, I guide teams through discovery, strategy, and co-creation to connect user insight with business impact. My approach blends qualitative and quantitative research, storytelling, and design thinking. Whether shaping journeys, leading workshops, or mentoring teams, I focus on creating clarity, alignment, and impact through evidence-based design. Always learning, always designing with people in mind. Both users, and the team that makes it possible. Core Skills UX Research Service Design Insight Strategy Design Thinking Qualitative & Quantitative Methods Research Leadership Journey Mapping Co-Creation Workshops User-Centered Strategy Usability Testing Stakeholder Management Agile Discovery Communication & Storytelling Experience FAIL FAST STUDIO UXR LEAD - UX RESEARCHER & SERVICE DESIGNER | BARCELONA, SPAIN JAN 2021 PRESENT Lead UX research and service design initiatives for global clients. Conduct discovery, interviews, and usability tests to uncover user needs and design opportunities. Create journeys, blueprints, and insight decks to guide digital strategies. Mentor researchers and designers, translating complexity into clarity and measurable impact. SELECTED PROJECTS International Spirits Company Led research and strategy for digital tools, from bartender-facing platforms to internal data systems, improving usability and alignment across markets. Global Veterinary Pharma Conducted in-field research in the U.S. to inform clinic service design; insights shaped new client and practitioner experience models. Online University Redefined the student journey through research and strategic mapping, improving engagement and reducing friction across touchpoints. ACCENTURE SONG EXPERIENCE ARCHITECT CONSULTANT | BARCELONA, SPAIN NOV 2015 SEP 2019 Shaped UX and experience strategy for enterprise clients through research, journey mapping, and co-creation. Partnered with multidisciplinary teams to align design and business goals. Translated insights into actionable roadmaps and led storytelling efforts to gain executive alignment. AFTERSHARE.TV DIGITAL STRATEGIST | BARCELONA, SPAIN NOV 2014 NOV 2015 Developed digital and social strategies that blended creativity with user understanding. Supported content strategy, campaign planning, and product design. Helped creative teams adopt user-centered methods and connect cultural insights to brand purpose. TRAVELCLICK SOCIAL MEDIA MANAGER (EMEAAPAC) | BARCELONA, SPAIN MAR 2013 NOV 2014 Built social strategies for global hospitality brands. Translated analytics into meaningful actions to enhance guest engagement. Trained teams worldwide to humanize brand communication and ensure consistency across markets. CONTRAPUNTO BBDO TECH & MEDIA INTERN | BARCELONA, SPAIN JUN 2012 MAR 2013 Supported creative and tech teams in digital campaigns. Built wireframes, tested prototypes, and explored emerging technologies to strengthen client storytelling.. AEROLINEA CREATIVA CREATIVE COPYWRITER | CARACAS, VENEZUELA | AUG 2007 SEP 2008 Created cross-channel brand campaigns and storytelling concepts. Developed clarity and cohesion in brand messaging across multiple platforms. Education Certificate in Service Design - Service Design College (2025) Certificate in UX Research & Design SHIFTA by ELISAVA (20232024) Executive Program in Service Design UXER School (2019) Masters in Project Management La Salle BCN (20162017) Postgrade in Digital Marketing La Salle BCN (20122013) Masters in Marketing Management - IL3 - Universitat de Barcelona (2011-2012) Masters in Advertising & Communication Strategy Elisava School of Design - UPF (20102012) Bachelors in Journalism - Social Communication (Audiovisual Studies) Universidad Santa Mara, Caracas, Venezuela (20012007) Certificate in English in Media & Arts EF Executive Language Institute, Los Angeles, United States (20082009)

Job Classification

Industry: Pharmaceutical & Life Sciences
Functional Area / Department: UX, Design & Architecture
Role Category: UI / UX
Role: UI / UX - Other
Employement Type: Full time

Contact Details:

Company: NOVARTIS
Location(s): Hyderabad

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Keyskills:   design research Data Visualization Usability Testers UX Design Human-Computer Interaction Business Strategy Voice of the Customer data analytics Metrics Specialists Digital Transformation

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