Vice President Marketing - North America
- Zycus Infotech
- 12 - 15 years
- Mumbai
- 2 months ago
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Job Description
We are seeking a Vice President of Marketing for North America, a seasoned B2B SaaS marketing leader who will drive growth, pipeline creation, and regional brand positioning for Zycus in the North American market. The VP will lead and execute regional GTM, demand generation, content, digital, and product marketing initiatives tailored to North America s enterprise landscape. This role reports to the Global CMO and works closely with Sales, Product, and Customer Success teams.
Key Responsibilities:
- North America Marketing Strategy:
Define and execute the marketing strategy for the North American region aligned with business objectives, focusing on demand generation, pipeline creation, and brand positioning. - Product Marketing (NA Focus):
Drive positioning, messaging, and competitive differentiation for Zycus solutions tailored to enterprise buyers in North America. - Demand Generation:
Own pipeline targets by running integrated regional campaigns across channels including email, paid media, ABM, and events. - Content & SEO:
Develop North America-specific content and SEO strategies to improve visibility and lead quality. - Digital & Performance Marketing:
Optimize paid and organic digital initiatives, ensuring high-quality leads and improved conversion rates from North American traffic. - Events & Field Marketing:
Plan and execute regional events, roundtables, webinars, and customer forums to drive engagement and pipeline. - Sales Alignment:
Work closely with the North America sales team to align marketing efforts with sales priorities, drive campaign follow-up, and improve conversion. - Analytics & KPIs:
Track key marketing metrics to evaluate campaign performance, ROI, and regional marketing effectiveness. - Team Leadership:
Build and lead a North America-focused marketing team, including regional marketers, agencies, and contractors as needed.
Skills and experience:
- 15+ years of marketing experience, with at least 5 years in a senior leadership role in B2B SaaS marketing, preferably focused on North America.
- Proven track record in regional demand generation, product marketing, digital strategy, and content.
- Strong understanding of enterprise buying behavior in North America and familiarity with complex B2B buying cycles.
- Experience in integrated campaign execution across digital and field channels.
- Ability to collaborate with global teams while owning and driving regional priorities.
- Data-driven and highly analytical with experience using tools like Salesforce, Marketo, Google Analytics, etc.
- Excellent leadership, communication, and stakeholder management skills.
- MBA in Marketing or equivalent from a Tier I business school (preferred).
Why Should You Join Us
- Cloud Product Company: We are a Cloud SaaS Company and our products are created by using the latest technologies like ML and AI. Our UI is in Angular JS and we are developing our mobile apps using React.
- A Market Leader: Zycus is recognized by Gartner (world s leading market research analyst) as a Leader in Procurement Software Suites.
- Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization
- Get a Global Exposure: You get to work and deal with our global customers.
- Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality.
About Us
Zycus is a pioneer in Cognitive Procurement software and has been a trusted partner of choice for large global enterprises for two decades. Zycus has been consistently recognized by Gartner, Forrester, and other analysts for its Source to Pay integrated suite. Zycus powers its S2P software with the revolutionary Merlin AI Suite. Merlin AI takes over the tactical tasks and empowers procurement and AP officers to focus on strategic projects; offers data-driven actionable insights for quicker and smarter decisions, and its conversational AI offers a B2C type user-experience to the end-users.
Zycus helps enterprises drive real savings, reduce risks, and boost compliance, and its seamless, intuitive, and easy-to-use user interface ensures high adoption and value across the organization.
Start your #CognitiveProcurement journey with us, as you are #MeantforMore
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Advertising & CreativeRole: Account DirectorEmployement Type: Full timeContact Details:
Company: Zycus InfotechLocation(s): Mumbai+ View Contact
Keyskills: Procurement Brand positioning Google Analytics Field marketing Analytical digital strategy SEO Product marketing Marketing strategy Salesforce
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Headquartered in Princeton, the U.S. in 1998, Zycus has grown every day to be established as an organization, which is now a leading global provider of complete Source-to-Pay suite of procurement performance solutions, with a comprehensive product portfolio for both strategic and operational aspects...
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