Senior Manager - Performance Marketing
- Zycus Infotech
- 8 - 10 years
- Bengaluru
- 2 months ago
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Job Description
Zycus is looking for a Senior Manager - Performance Marketing with around 10 years of experience in performance marketing, especially in B2B industry. This is an Individual Contributor (IC) / Subject Matter Expert (SME) role requiring deep expertise in Google Ads, LinkedIn Ads, Youtube Ads and Meta Ads, with proven success in scaling high-budget campaigns and delivering measurable ROI. The role is strategy-focused, requiring strong business acumen, hands-on channel expertise, and the ability to independently drive enterprise pipeline growth.
Key Responsibilities
- Own the end-to-end strategy and execution of paid media campaigns across Google Ads, Meta Ads, Youtube Ads and LinkedIn Ads.
- Lead audience segmentation for US and global markets to maximize targeting efficiency.
- Manage and optimize large-scale budgets with a strong focus on ROI and pipeline contribution.
- Design and run Account-Based Marketing (ABM) campaigns leveraging platforms like Demand base or 6Sense.
- Implement advanced measurement frameworks (attribution, CAC, CPL, MQLs, SQLs, ROI) to guide campaign strategy.
- Partner with GTM, sales, content, and design teams to align campaigns with business objectives.
- Act as the Performance Marketing SME advising stakeholders and introducing best practices.
- Stay ahead of industry trends, platform innovations, and emerging tools to maintain a competitive edge.
Skills And Expertise:
- 8-10 years of experience in paid media roles.
- Solid hands-on experience managing LinkedIn Ad campaigns, Google Ads (Search and Display), Meta Ads (Facebook and Instagram) and Youtube Ads.
- Strong track record of managing large budgets with clear ROI impact.
Education:
- MBA from a reputable business school.
Technical Skills:
- Proficiency in analysing advertising data using tools like Google Analytics.
- Proficiency in working with Google Tag Manager.
- Familiarity with CRM systems (e.g., Salesforce) and marketing automation platforms (e.g., Eloqua).
- Ability to manage and optimize campaign budgets effectively.
Creative Skills:
- Strong capability in developing and refining ad creatives and messaging.
- Ability to provide creative inputs that align with brand guidelines and campaign objectives.
Soft Skills:
- Excellent communication skills to convey complex data insights effectively.
- Ability to craft visual data stories that drive decision-making.
Preferred Skills:
- Experience with Demandbase or 6Sense or Factors for targeted B2B campaigns.
- Certifications in Linkedin Ads, DemandBase, Google Ads or Meta Blueprint are a plus.
WHY JOIN US?
- Be the Performance Marketing SME for a globally recognized B2B SaaS leader.
- Drive impact at scale with enterprise-level campaigns and advanced Martech.
- Competitive compensation, growth opportunities, and the chance to work in a high-performing global team.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: Zycus InfotechLocation(s): Bengaluru
Keyskills: Google Ads Factors Linkedin Campaigns Meta Ads Demandbase B2B Google Analytics Ppc Campaigns SAAS Google Tag Manager Linkedin Ads Youtube Ads
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Zycus Infotech
Headquartered in Princeton, the U.S. in 1998, Zycus has grown every day to be established as an organization, which is now a leading global provider of complete Source-to-Pay suite of procurement performance solutions, with a comprehensive product portfolio for both strategic and operational aspects...
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