Digital Marketing Manager
- Riota
- 4 - 8 years
- Chennai
- 21 days ago
- Email to a friend
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Job Description
Job Description Digital Marketing Manager
Location: Chennai - Avadi
Department: Digital Marketing
Reports to: Head of Marketing / Managing Director
1. Job Summary
We are seeking a highly skilled Digital Marketing Manager to plan, execute, and optimize our online marketing strategies across multiple digital platforms. The ideal candidate will be responsible for brand visibility, lead generation, online campaigns, analytics, and overall digital growth in alignment with business goals.
2. Key Responsibilities
Digital Strategy & Planning
- Develop and implement comprehensive digital marketing strategies to increase brand awareness, website traffic, and qualified leads.
- Plan digital campaigns across Google, Meta (Facebook/Instagram), LinkedIn, YouTube, and other relevant platforms.
- Identify new digital opportunities, technologies, and platforms to enhance performance.
Performance Marketing
- Manage and optimize Google Ads (Search, Display, Video), social media ads, and remarketing campaigns.
- Drive lead generation and conversion optimization.
- Monitor campaign performance, ROI, cost per lead, and conversion metrics regularly.
Social Media Management
- Develop content strategies and oversee daily posting across platforms (Facebook, Instagram, LinkedIn).
- Collaborate with designers/content teams to produce engaging creatives, reels, and videos.
- Track engagement, follower growth, and brand sentiment.
SEO & Website Management
- Oversee on-page and off-page SEO activities.
- Monitor keyword rankings, backlink quality, domain authority, and overall site health.
- Work with developers to fix technical SEO issues and enhance website performance.
Content Strategy
- Plan and guide blog articles, landing pages, email campaigns, and digital brochures.
- Ensure content aligns with brand tone, keywords, and market trends.
- Use data to refine content topics based on audience behavior.
Analytics & Reporting
- Track and analyze performance using Google Analytics, Search Console, Ads Manager, CRM dashboards, etc.
- Prepare weekly/monthly reports covering leads, conversions, traffic, engagement, and campaign ROI.
- Provide actionable insights and recommendations to management.
Branding & Online Reputation
- Monitor and manage brand presence on Google reviews, social media, and digital communities.
- Execute ORM (Online Reputation Management) strategies to strengthen brand credibility.
Team & Vendor Management
- Lead a small in-house digital team (designers, content creators, interns).
- Manage external agencies and marketing vendors when required.
- Ensure timely execution of campaigns and creative production.
3. Required Qualifications & Skills
Education
- Bachelors degree in Marketing, Business, Media, or relevant fields.
- MBA in Marketing / Digital Marketing certification(Added Advantage).
Experience
- 48 years experience in digital marketing.
- Proven hands-on experience in running paid campaigns (Google & social media).
- Experience in B2B/B2C industries, ecommerce, or tech-driven sectors is an advantage.
Technical Skills
- Google Ads, Meta Ads Manager, LinkedIn Campaign Manager
- SEO tools: SEMrush, Ahrefs, Moz, Ubersuggest
- Google Analytics, Search Console
- Email marketing tools: Mailchimp, Zoho Campaigns, HubSpot
- Basic knowledge of Canva / Adobe Creative Suite (preferred)
Soft Skills
- Strong analytical mindset
- Excellent communication & presentation skills
- Creative thinking & problem-solving ability
- Team leadership & coordination skills
- Ability to multitask and meet deadlines
4. Key Competencies
- Data-driven decision-making
- Creativity and innovation
- Strategic planning
- Ownership and accountability
- Trend awareness
- Attention to detail
5. Work Environment & Travel
- Primarily office-based (Chennai).
- Occasional travel for events, shoots, or coordination with partners/vendors.
Why Join Us?
. Competitive salary with performance incentives
. Opportunity to work with a growing and dynamic team
. Exposure to high-value corporate clients and strategic deals
. Professional development and learning opportunities
If youre passionate about Digital Marketing and ready to make an impact in the corporate space, apply now and grow your career with us!
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: OtherRole Category: OtherRole: OtherEmployement Type: Full timeContact Details:
Company: RiotaLocation(s): Chennai
Keyskills: Google Ads Digital Campaigns Digital Marketing Social Media Marketing SEO Content Marketing Affiliate Marketing Online Marketing Google AdWords Performance Marketing
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