Influencer Activity Planner
- Stanco Solutions
- 2 Positions
- Chennai
- 23 days ago
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Job Description
- Translate brand briefs into influencer activity plans.
- Identify suitable influencers across categories (nano, micro, macro, celebrity) using
- Qoruz or other platforms.
- Align influencer mix with campaign objectives (awareness, engagement,
- conversions).
- Forecast impressions, reach, engagement, and cost per campaign.
- Maintain and update influencer database with followers, engagement rate, views, past
- collaborations, and pricing.
- Prepare shortlists for approval from strategy lead and brand team.
- Benchmark influencer costs using external references for negotiation support.
- Coordination
- Liaise with agencies and influencers to gather proposals.
- Ensure selected influencers match campaign strategy and target audience.
- Share influencer plans internally for approval before execution.
- Track selected influencer deliverables vs. campaign plans.
- Provide inputs for post-campaign evaluation and learning. Support in cost efficiency reporting (CPM, CPRP, ROI).
- Graduate/Postgraduate in Marketing, Communication, or related fields.
- 13 years experience in influencer marketing, media planning, or digital campaigns.
- Familiarity with influencer platforms (Qoruz, Viral Pitch, Winkl, etc.).
- Strong data analysis and Excel/Sheets skills.
- Excellent communication and coordination skills.
- Detail-oriented with strong planning ability.
- Analytical thinking for influencer selection and ROI measurement.
- Collaborative approach with brand teams, agencies, and influencers.
- Negotiation mindset to support cost optimization.
Position Title: Influencer Activity Planner
Department: Digital Marketing / Influencer Marketing
Reports To: Influencer Marketing Lead
Role Summary
The Influencer Activity Planner is responsible for identifying, shortlisting, and planning
influencer collaborations based on brand strategy. This role ensures the right influencers are
selected for campaigns, balancing audience relevance, engagement, and cost efficiency.
Key Responsibilities
Campaign Planning
Influencer Sourcing & Selection
Reporting & Tracking
Qualifications & Skills
Competencies
Interested candidate please do share your resume to (hidden_email)
Employement Category:
Employement Type: Full timeIndustry: FMCG / F&BRole Category: Marketing / CommunicationFunctional Area: Not SpecifiedRole/Responsibilies: Influencer Activity PlannerContact Details:
Company: Stanco SolutionsLocation(s): Chennai
Keyskills: media planning influencer marketing campaign management
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