Enterprise And Value Partner Marketing Manager (india And Saarc)
- Palo Alto Networks
- 12 - 17 years
- Bengaluru
- 19 days ago
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Job Description
Job Summary
Reporting to the Marketing Head - India & SAARC, you will hold strategic responsibility for developing and executing integrated marketing strategies for both the Enterprise Segment and Value Partner Ecosystem in the India & SAARC region. This role plays a critical part in driving demand, expanding market share, and accelerating revenue growth for Palo Alto Networks across Enterprise and Named Accounts in the Mid-Market segment.
The Enterprise and Value Partner Marketing Manager will collaborate closely with Enterprise Sales, Partner Sales Leadership, and cross-functional marketing teams, ensuring full alignment with global and regional priorities. The role will also focus on joint go-to-market (GTM) planning with strategic partners to deepen penetration into targeted accounts and priority industry verticals such as BFSI, Manufacturing, IT/ITeS, and Government.
Key Responsibilities
- This role will be pivotal in accelerating our market leadership and revenue growth by transforming our India Enterprise and Partner marketing motion into a demand-generation and customer acquisition powerhouse. You will achieve this by:
- Driving pipeline growth across Enterprise and Named Accounts through integrated marketing programs designed to influence and accelerate opportunities within priority verticals (e.g., BFSI, Manufacturing, IT/ITeS, and Government)
- Designing and executing targeted, account-based marketing (ABM) programs that drive engagement with key Enterprise customers, leveraging data insights and close alignment with sales
- Building and executing the India Partner Marketing Plan, encompassing Value Partner, Distributor, and Strategic Alliance marketing to generate joint demand and expand our reach into new accounts.
- Driving joint GTM plays with strategic and value partners including GSIs, MSSPs, CSPs, and regional system integrators to penetrate targeted accounts and achieve measurable business outcomes
- Collaborating with Partner Sales and Enterprise Sales leaders to align marketing investments with revenue priorities and ensure marketing efforts translate to tangible business impact
- Championing an AI-first GTM approach, using AI-driven insights and automation to enhance targeting, personalization, and scalability across Enterprise and Partner campaigns
- Optimizing marketing investments through data-driven decisions, ensuring ROI tracking and continuous improvement across Enterprise and Partner initiatives
- Positioning Palo Alto Networks as the Partner of Choice through strategic alliances and strong, mutually beneficial relationships across the Indian partner ecosystem
- Ensuring brand consistency and integrated storytelling across all India marketing activities, amplifying our value proposition through field, partner, and ecosystem channels
- Collaborating with regional marketing teams to localize global programs and best practices that fit the India market context and business objectives
Preferred Qualifications
- 12+ years of proven marketing experience in the technology or cybersecurity sector, with a strong track record in Enterprise or Partner Marketing
- Demonstrated success in building pipeline and revenue impact through integrated marketing programs across Enterprise and Partner-led GTM
- Deep understanding of the India B2B technology ecosystem, with established relationships across distributors, resellers, and alliance partners
- Proven ability to work cross-functionally with Sales, Channel, and Business Development to translate business objectives into actionable marketing strategies
- Experience driving account-based marketing (ABM) or vertical-focused programs in collaboration with sales and partners
- Strong planning, analytical, and execution skills with a focus on measurable business impact.
- Data-driven mindset able to evaluate funnel metrics and continuously optimize for higher conversion and ROI
- Ability to lead and influence without direct authority, acting as a trusted advisor to senior sales and partner stakeholders
- Experience leveraging AI tools to automate, personalize, and scale marketing activities is highly desirable
- Bachelors or Masters degree in Business, Marketing, or Technology preferred
- Experience in sales or partner sales enablement is a plus
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Sales & Business DevelopmentRole Category: Enterprise & B2B SalesRole: Enterprise Sales ManagerEmployement Type: Full timeContact Details:
Company: Palo Alto NetworksLocation(s): Bengaluru+ View Contact
Keyskills: marketing manager storytelling enterprise sales sales enablement ai business development distributor cybersecurity abm customer acquisition sales demand generation marketing ai tools automation b2b bfsi leadership manufacturing
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