Performance Marketing Manager @ Easemytrip

Home > Digital Marketing

Performance Marketing Manager

Easemytrip
6 - 7 years
Noida, Gurugram
7 months ago
Email to a friend
Report this job

Job Description

Channel Management : Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter).

App Marketing Focus : Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns.

Data Analytics : Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions.

Budget Oversight : Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC).

Campaign Optimization : Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals.

Innovation and Testing : Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives.

Cross-functional Collaboration : Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness.

Reporting and Analysis : Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies.

Market Trends : Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing.

Preferred candidate profile:-

Educational Background : Holds a degree in Marketing, Business Administration, or a related field.

Experience : Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media.

Analytical Skills : Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions.

Technical Proficiency : Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications.

Strategic Thinker : Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results.

Communication Skills : Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management.

Problem Solving : Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives.

Adaptability : Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors.

Goal-Oriented : Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets.

Team Player : Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.

Job Classification

Industry: Travel & Tourism
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Performance Marketing Manager
Employement Type: Full time

Contact Details:

Company: Easemytrip
Location(s): Noida, Gurugram

+ View Contact

Login

Candidates can login here to view contacts and apply.

Sign In Sign Up

Email:

Password:

Password too short

To create your profile, apply for a job or make a registration

Your name (*)

Email (*)

Mobile (*)

Preferred City (* max. 2 w/comma)

Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach Resume Max 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

Candidates are expected to provide most recent and accurate profile information, inappropriate content is strictly prohibited!

Keyskills: Mobile marketing PPC Google Analytics Social media Analytical Marketing campaigns Management SEO Digital marketing

Job seems aged, it may have been expired!
Fraud Alert to job seekers!

₹ Not Disclosed

Job application

We will notify the employer with your details. You can also attach a resume or a cover letter.

Sign In Sign Up

Email:

Password:

Password too short

To create your profile, apply for a job or make a registration

Your name (*)

Email (*)

Mobile (*)

Preferred City (* max. 2 w/comma)

Designation / Expected Role

Current / Recent Company (*)

Experience (*)

Expected Salary (*)

Desired Industry (*):

Functional area / Department (*):

Enter Skills (key skills, subjects, technologies & roles to use in search)

Write briefly about yourself, your experience and education (*)

Attach ResumeMax 2.38 MB (RTF, PDF, DOC, DOCX formats only parsed)

Please, check the file size and type.

Add social media [ + ]

Create password

I agree with website service terms and conditions

Similar positions

Senior Manager SEO & Organic Growth

Frankfinn

7 - 12 years

Noida, Gurugram

14 days ago

₹ 18-25 Lacs P.A.

Marketing Manager

Cipla

7 - 10 years

Mumbai

17 days ago

₹ 12-17 Lacs P.A.

Performance Marketing Intern

Itester

1 - 2 years

Hyderabad

17 days ago

₹ 1-2.5 Lacs P.A.

Seo Manager-global Seo-mumbai-5+ Years

Crescendo Global

5 - 10 years

Mumbai

17 days ago

₹ Not Disclosed

Easemytrip

Company DetailsEaseMyTrip.com

Performance Marketing Manager @ Easemytrip

Home > Digital Marketing