PPC Specialist / Performance Marketing Expert
- Vlink
- 4 - 6 years
- Noida, Gurugram
- 3 months ago
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Job Description
Job Title
- Senior PPC Specialist / Performance Marketing Expert(B2B IT Services)
- Experience - 56 years (B2B-focused mandatory)
- Location - Gurgaon
- Employment Type - Full-time
Role Overview
We are looking for a data-driven PPC expert with strong experience in Google Ads and LinkedIn Ads to drive high-quality MQLs and SQLs for our custom software development and IT services offerings.
This role is revenue-focused, not just traffic-focused. You will own paid acquisition across multiple geographies, manage large budgets, and be directly accountable for CPL, MQL quality, SQL conversion, and pipeline contribution.
Key Responsibilities
Paid Media Strategy & Execution
- Plan, execute, and optimize Google Ads (Search, Display, Performance Max) and LinkedIn Ads (Lead Gen, Traffic, Conversation Ads) for B2B IT services.
- Build and scale campaigns for services such as Custom Software Development, AI Development, Cloud, DevOps, and IT Staff Augmentation.
- Design full-funnel paid strategies aligned with TOFU, MOFU, and BOFU stages.
Lead Quality & Revenue Ownership
- Drive high-intent MQLs and SQLs, not just form fills.
- Work closely with Sales and Marketing teams to ensure lead quality, follow-up, and conversion tracking.
- Optimize campaigns based on lead-to-opportunity and opportunity-to-deal feedback.
- Continuously improve MQL SQL Deal conversion rates.
Budget & ROI Management
- Manage large monthly ad budgets with a strong focus on:
- Cost per Lead (CPL)
- Cost per MQL
- Cost per SQL
- Pipeline and revenue attribution
- Make data-backed decisions to reallocate spend toward high-performing campaigns, keywords, and audiences.
Advanced Targeting & AI Usage
- Use advanced audience targeting (job titles, seniority, industries, firmographics, intent signals).
- Leverage AI-powered tools and automation for:
- Keyword expansion and clustering
- Ad copy testing and optimization
- Bid optimization and budget pacing
- Predictive performance insights
Analytics, Tracking & Reporting
- Own end-to-end tracking using GA4, Google Tag Manager, LinkedIn Insight Tag, CRM (Zoho/Salesforce).
- Build performance dashboards covering:
- Campaign spend vs pipeline generated
- MQL & SQL trends
- ROI and revenue attribution
- Present weekly and monthly performance reports with clear business insights and next actions.
Landing Page & CRO Collaboration
- Collaborate with SEO, Content, Design, and CRO teams to improve landing page conversion rates.
- Run A/B tests on:
- Ad creatives and messaging
- Landing page CTAs and layouts
- Lead forms and friction points
Must-Have Skills & Experience
- 56 years of hands-on PPC experience in a B2B IT services / custom software development environment.
- Strong expertise in Google Ads and LinkedIn Ads for lead generation.
- Proven track record of generating high-quality MQLs and SQLs with revenue impact.
- Experience managing large advertising budgets with strict ROI expectations.
- Experience running campaigns across India, the US, and North America.
- Deep understanding of B2B buyer journeys, long sales cycles, and service-based offerings.
- Strong analytical mindset with the ability to connect ad performance to business outcomes.
Good to Have (Preferred)
- Experience with ABM (Account-Based Marketing) campaigns on LinkedIn.
- Exposure to Clutch, G2, or other paid marketplace campaigns.
- Familiarity with marketing automation tools and lead scoring.
- Experience in AI-led performance optimization workflows.
- Prior experience working closely with enterprise sales teams.
Key Success Metrics
- CPL, Cost per MQL, Cost per SQL
- MQL SQL conversion rate
- Pipeline and revenue influenced by paid campaigns
- Campaign ROI and budget efficiency
- Lead quality feedback from sales
Job Classification
Industry: Recruitment / StaffingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: VlinkLocation(s): Noida, Gurugram
Keyskills: Google Ads Campaign management Performance Marketing PPC Google AdWords
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