Field Marketing Snr Director
- Oracle
- 10 - 15 years
- Noida, Gurugram
- 4 months ago
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Job Description
Job Role- Plans, executes, and measures demand generation marketing programs that result in growth of sales pipeline and revenue for Field Sales organization.
- Architect and execute integrated, measurable marketing strategies that accelerate demand generation, increase brand awareness, and deepen market engagement
- Serve as a strategic business partner to Sales, Alliances, and Channel leaders, co-owning pipeline generation and aligning marketing priorities with business objectives
- Lead cross-functional teams to deliver multi-channel marketing campaigns tailored to key personas and customer journey stages
- Champion data-driven decision-making, leveraging market intelligence and performance analytics to continuously optimize marketing investments
- Foster a culture of innovation, collaboration, and high performance within the India marketing team and as part of the JAPAC leadership community
- Shape market positioning, segmentation, and messaging to differentiate Oracle in a competitive landscape
- Actively represent Oracle India within the global marketing organization and with strategic external partners
- Develop and implement all field marketing activities within own business area to ensure achievement of short and long term business objectives, increased profit and market control
- Contributes to the line-of-business and geography marketing strategy
- Be an active member of the global Marketing team to ensure consistency of strategic marketing programs
- Disseminate key corporate information to the line-of-business and geography operations pertaining to new product development/launches
- Actively develop new approaches and opportunities for expanding company business base
- Act as a liaison with senior management to ensure that marketing activities are in support of sales plans
- Direct marketing resources and budget to be deployed using the most appropriate marketing mix for the line-of-business and/or the geography
- Ensure consistency between global directions and line-of-business / single-geography implementation choices
- Implement and monitor advertising campaigns on a line-of-business/geographical basis
- Manage line-of-business/geographical social media strategy
- Manage line-of-business/geographical social media strategy
- Manage relationships with major suppliers, agencies, customers, industry associations and government representatives to achieve marketing objectives
- Provide effective performance management: set clear goals for all staff, provide regular feedback on performance and conduct a formal appraisal at the conclusion of the fiscal year
- Manage the activities of the staff according to overall marketing strategies and budgets
- Implement organizational changes in line with changing business & market needs
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Head - MarketingEmployement Type: Full timeContact Details:
Company: OracleLocation(s): Noida, Gurugram
Keyskills: field marketing marketing strategy oracle sales pipeline media advertising sales new product development field sales demand generation analytics marketing social media strategy product development appraisal performance management
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