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Area Sales Manager - Construction Chemicals @ Berger Paints

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Berger Paints  Area Sales Manager - Construction Chemicals

Job Description

Job description


Job Title: Area Sales Manager - Construction Chemicals
Reports To: State/Divisional Head


Job Overview:


We are seeking a dynamic and results-oriented Area Sales Manager to drive sales performance and growth for our construction chemicals product line for AP. The ideal candidate will be responsible for managing and achieving sales targets, expanding distribution networks. This role requires a strong leadership presence, industry knowledge, and a proactive approach to market trends.


Key Responsibilities:

  • Sales Leadership & Target Achievement:
    • Lead and motivate a team of frontline sales personnel to meet or exceed sales volume, value, and growth targets for the depot.
    • Develop and implement effective sales strategies to achieve both short- and long-term goals.
  • Market & Competitor Analysis:
    • Monitor and analyze competitor activities, market trends, and customer feedback to identify opportunities for growth and adjust sales strategies accordingly.
  • Distribution Network Expansion:
    • Expand and manage a robust retail distribution network within the territory to increase market reach and product availability.
    • Implement and oversee network management programs to optimize distribution performance.
  • Customer Relationship Management:
    • Cultivate and maintain strong relationships with key customers, distributors, and partners.
    • Address customer inquiries and concerns promptly to ensure high satisfaction levels and repeat business.

Education & Experience Requirements:

  • Education:
    • Bachelors degree (Graduation) or an MBA (specialization in Marketing preferred).
  • Experience:
    • 7 to 12 years of proven sales experience in the construction chemicals industry, with a focus on channel sales and distribution.
    • Demonstrated ability to manage a sales team and deliver measurable results in a competitive market.

Key Skills & Personal Traits:

  • Communication:
    • Proficiency in the local language and excellent verbal and written communication skills.
  • Leadership & Management:
    • Strong leadership skills with the ability to inspire, motivate, and manage a team of sales professionals.
    • Results-driven, achievement-oriented with excellent managerial capabilities.
  • Customer-Centric:
    • Demonstrated ability to build and maintain positive customer relationships.
    • Strong interpersonal skills with the ability to interact effectively with a variety of stakeholders.
  • Analytical & Problem-Solving Skills:
    • Solid analytical abilities to assess sales data, market conditions, and performance metrics.
    • Proactive in identifying challenges and implementing solutions.
  • Team Player:
    • A collaborative mindset with the ability to work effectively as part of a team, both within the depot and with other departments.

Additional Information:

  • This role requires travel within the assigned territory, and flexibility to work extended hours when required.
  • Competitive salary package with performance-based incentives.

Job Classification

Industry: Chemicals (Paints)
Functional Area / Department: Sales & Business Development
Role Category: Retail & B2C Sales
Role: Area Sales Manager (B2C)
Employement Type: Full time

Contact Details:

Company: Berger Paints
Location(s): Ahmedabad

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Keyskills:   Construction Chemicals Waterproofing Sales Epoxy Flooring

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₹ 20-25 Lacs P.A

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Berger Paints

Berger Paints is the second largest paints company in India and one of the top 5 paint companies in Asia. It is headquartered in Kolkata, with 16 strategically located manufacturing units across India (including the subsidiaries), 2 in Nepal, 1 each in Poland and Russia and about 162 stock po...