Brand Specialist - Digital Marketing
- Manipal Hospitals
- 3 - 5 years
- Bengaluru
- 3 days ago
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Job Description
About the Job:
We are looking for a passionate and dynamic experienced digital marketing Professional to join our Marketing team at Manipal Hospitals!
About Manipal Hospitals:
As a pioneer in healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 8 million patients annually, with a focus on providing affordable, high-quality healthcare services. Manipals integrated network today has a pan-India footprint of 49 hospitals across 24 cities with 12,600 licensed beds, and a talented pool of 11,000+ doctors and an employee strength of over 34000.
Manipal Hospitals provides comprehensive curative and preventive care for a multitude of patients from around the globe. Manipal Hospitals is AAHRPP accredited and most of the hospitals in its network are NABH, NABL, ER, Blood Bank accredited and recognized for Nursing Excellence.
Role: Branding (Digital Marketing)
Location: Old HAL Airport Road, Bengaluru, Karnataka
What Youll Do:
- The position is responsible for the development and implementation of digital marketing strategies beyond the basics to develop a meaningful social personality for MHEPL. Strengthen the brand presence by growing engagement across the MHEPL social profiles.
- The position is responsible for marketing MHEPL and the services via the company social media, content marketing as well as engaging with key influencers in the social media space.
- Define most important social media KPIs and drive the relevant brand & content strategy towards the same for domestic as well as international markets.
- Develop and manage the seasonal content strategy and plan/schedule the same. Thinking beyond the basics on social media and manage brand to develop a meaningful Social personality. Identify and tap into new channels to optimize ROI and increase revenue growth.
- Strengthen share of voice on Social Media for the Brand and its relevant properties in accordance with the desired target groups across the various social platforms (Facebook, LinkedIn, Twitter, Instagram, Youtube, Pinterest, etc)
- Strategize and monitor the strategies that enhance and build the organizations reputation by reviewing Social Listening & Analytics tools thereby contributing towards creation and maintenance of a credible Healthcare Brand. Use social media marketing tools such as Buffer and Hootsuite etc.
- Drive Social Media Marketing Campaigns, Awareness Campaigns, Lead Generation Campaigns, Event Creation, and to drive the digital business for OPs & IPs through Social Media Campaigns.
What We Are Looking For:
- Graduate/MBA
- Minimum 4 years of experience predominantly in Digital Marketing & Brand Management
- Strong communication skills, both oral and written
Note: There is no Policy of Work From Home.
Roles and Responsibilities
KEY PURPOSE OF THE JOB (Position Summary):
- The position is responsible for the development and implementation of digital marketing strategies beyond the basics to develop a meaningful social personality for MHEPL. Strengthen the brand presence by growing engagement across the MHEPL social profiles.
- The position is responsible for marketing MHEPL and the services via the company social media, content marketing as well as engaging with key influencers in the social media space.
- Define most important social media KPIs and drive the relevant brand & content strategy towards the same for domestic as well as international markets.
- Develop and manage the seasonal content strategy and plan/schedule the same. Thinking beyond the basics on social media and manage brand to develop a meaningful Social personality. Identify and tap into new channels to optimize ROI and increase revenue growth.
- Strengthen share of voice on Social Media for the Brand and its relevant properties in accordance with the desired target groups across the various social platforms (Facebook, LinkedIn, Twitter, Instagram, Youtube, Pinterest, etc)
- Strategize and monitor the strategies that enhance and build the organizations reputation by reviewing Social Listening & Analytics tools thereby contributing towards creation and maintenance of a credible Healthcare Brand. Use social media marketing tools such as Buffer and Hootsuite etc.
- Drive Social Media Marketing Campaigns, Awareness Campaigns, Lead Generation Campaigns, Event Creation, and to drive the digital business for OPs & IPs through Social Media Campaigns.
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: Manipal HospitalsLocation(s): Bengaluru
Keyskills: digital marketing generation youtube digital branding facebook pinterest instagram linkedin hootsuite roi brand management marketing twitter marketing campaigns campaigns writing social media marketing content marketing brand positioning brand communication skills
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