Tracxn - Associate Marketing Content Strategist (2 - 3 yrs)
- Tracxn
- 2 - 3 years
- Bengaluru
- 4 months ago
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Job Description
About the Role:
We are seeking a versatile Associate Marketing Content Strategist to help us build our digital storytelling efforts. This role is perfect for a creative professional who is both a strategic thinker and a hands-on builder. You will be responsible for creating, designing, and managing all public-facing content, from our official website to our social media channels, ensuring a cohesive and engaging brand presence.
Key Responsibilities:
Content Strategy & Creation
- Develop a comprehensive content strategy that aligns with our brand, business goals, and audience needs.
- Write and edit high-quality content for our website, public pages, social media, and digital campaigns.
- Ensure a consistent brand voice and style across all our communication platforms.
Website & Digital Design
- Take full ownership of our public-facing website pages like the customer and product offering pages
- Design, build, and maintain these public pages
- Create a seamless and intuitive user experience, ensuring our pages are visually appealing and easy to navigate.
Creative Assets & Social Media
- Produce creative assets (e.g., graphics, images, and short videos) for our website and social media channels.
- Develop and execute social media content strategies to support product launches, talent acquisition, and brand awareness.
- Monitor social media trends and analyze engagement metrics to optimize performance.
Requirements:
- Bachelors degree in Marketing, Communications, Business, or a related field.
- 2-3 years of experience in content strategy, copywriting, or a related role. A portfolio showcasing your content and design work is plus
- Exceptional writing, editing, and storytelling abilities. You have a strong eye for design and can translate complex ideas into simple, compelling visuals and text.
- Hands-on experience with at least one no-code website builder. You are comfortable building and managing web pages without a developer.
- The ability to analyze performance metrics and use data to refine and improve your content strategy.
- Excellent communication skills and the ability to work effectively with cross-functional teams, including marketing, product, and HR.
- Ability to take ownership of multiple tasks and work with cross functional teams
What we offer:
- Fixed work timings - 9 hrs x 5 days. Respect everyone's time. No taking your work home
- A meritocratic setup. Everyone explains the 'why' behind their decisions. No politics
- Candid culture. We encourage asking questions over making assumptions
- Managers willing to invest in your growth. We believe in timely, actionable feedback
Founders:
- Neha Singh (ex-Sequoia, BCG | MBA - Stanford GSB)
- Abhishek Goyal (ex-Accel Partners, Amazon | BTech - IIT Kanpur)
About Tracxn:
Tracxn (www.tracxn.com) is a Bangalore-based product company providing a research and deal-sourcing platform for Venture Capital, Private Equity, Corp Dev, and other professionals working around the startup ecosystem. We are a team of 750+ working professionals serving our customers across the globe.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Digital Marketing - OtherEmployement Type: Full timeContact Details:
Company: TracxnLocation(s): Bengaluru
Keyskills: Content Creation Strategic Thinking Team Handling social media strategy Content Management Content Development Customer Satisfaction Digital monitoring Marketing Communication digital ads Content Writing
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Tracxn
Founded in 2013 by ex-Venture Capitalists, Tracxn is one of the worlds largest platforms for tracking 1.4 million entities through 1,800 feeds categorized across industries, sectors, sub-sectors, geographies, affiliations and networks globally.
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