Programmatic Campaign Management / Growth Analyst - mDSP
- Affle
- 1 - 4 years
- Noida, Gurugram
- 8 months ago
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Job Description
The Growth team is responsible for developing and executing advanced growthstrategies to help mobile companies all around the world achieve their goals byiterating and conducting A/B experiments on key campaign components such asaudiences, creatives, and more.
If you have experience working on the advertiser side, DSP, or similar andwould like to implement that knowledge while learning how the industry works,this might be just the opportunity you are looking for!
This team works closely with Sales/CS team, operating the business and executingeach and every campaign by leveraging our technology in the best possible way.Our main goal is to deliver outstanding results for our customers. WHAT YOU'LL DO
- Be responsible for the planning, execution, and optimization of our mobile marketing campaigns using the wealth of mDSP's ML programmatic tools at your fingertips.
- Work alongside the Customer Success Manager to understand customers' business and goals and ensure mDSP campaigns are aligned with those. Design together and implement strategies to retain and grow our customers.
- Provide the Customer Success Manager regular feedback on the campaign performance and key actionables to communicate to the customer.
- Extract and crunch data, creating actionable recommendations for business decisions. This may include but is not limited to, publishers, verticals, creatives, and internal workflow optimization through data insights
- Troubleshoot level-1 technical problems (Tracking, Supply, etc.), and work cross-functionally with revenue and technical teams to ensure the proper campaign management outcome
This isn'tan exhaustive list. At mDSP we firmly believe in autonomy, so we look for smartpeople who see the opportunity for improvement and are proactive enough to makeit happen. WHAT WE LOOK FOR
- Bachelor's degree in Administration, Marketing, Economics, Engineering, or related field.
- 2-4 years of experience in growth or performance marketing, running mobile/performance campaigns is a plus.
- An advanced level of English.
- Comfortable with Excel.
- Hands-on approach, outstanding time management, organizational, and communication skills (both written and verbal).
- Strong attention to detail, and analytical background.
- Proactive team player with the ability to adapt to a fast-growing tech company.
- Ambitious self-starter who enjoys a good challenge and continuous learning.
- You are someone that others enjoy working with due to your competence and positive attitude
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: Corporate CommunicationRole: Analyst RelationsEmployement Type: Full timeContact Details:
Company: AffleLocation(s): Noida, Gurugram
Keyskills: performance marketing dsp digital marketing side administration market research al navision tracking sales cal excel campaign management economics marketing campaigns microsoft dynamics nav campaigns writing mobile marketing communication skills
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