Performance Marketing Manager
- OYO
- 6 - 8 years
- Noida, Gurugram
- 3 months ago
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Job Description
Role Overview
Prism is looking for a Performance Marketing Manager to own website revenue and conversion growth for the US market. This role will lead full-funnel performance marketing across paid channels with clear ownership of revenue, ROAS, CAC, and conversion metrics for the website business.
The ideal candidate is data-driven, hands-on, and ROI-focused, with strong experience scaling paid media and improving website conversion for the US market.
Key Responsibilities
Revenue & Growth Ownership
- Own website revenue, bookings, and conversion rate for the US market.
- Drive YoY growth through performance marketing, funnel optimization, and experimentation.
- Set and manage weekly/monthly targets for revenue, ROAS, CAC, and CVR.
Performance Marketing (Channel Ownership)
- Own and scale paid channels including Google Search, PMAX, Meta (Facebook & Instagram), YouTube, Display, and other performance channels.
- Drive full-funnel performance across prospecting, retargeting, and retention.
- Manage budgets, bid strategies, audience segmentation, and creative testing across platforms.
- Work closely with agencies and platform partners (Google, Meta) to unlock scale and efficiency.
Conversion & Funnel Optimization
- Analyze end-to-end website funnel (landing pages search PDP checkout).
- Identify drop-offs and improve CVR through CRO, landing page optimization, A/B testing, and UX improvements.
- Partner with product, design, and tech teams to ship high-impact conversion initiatives.
Analytics & Decision Making
- Track and analyze performance using GA4, attribution tools, and dashboards.
- Conduct deep dives on channel overlap, incrementality, cohort behavior, and marginal ROI.
- Present structured performance insights and growth plans to leadership.
Cross-functional Collaboration
- Work with product, tech, CRM, brand, and content teams to align growth priorities.
- Coordinate with internal and external stakeholders for fast execution and scale.
Requirements Experience & Skills
- 5-6 years of experience in performance marketing / growth roles.
- Strong hands-on experience with Meta Ads and Google Ads for website-led revenue growth.
- Proven experience managing large-scale performance budgets and driving measurable revenue impact.
- Strong understanding of attribution, conversion tracking, and web analytics.
- Ability to translate data into clear actions and growth levers.
- Ownership mindset with strong bias for action.
- Comfortable operating in fast-paced, target-driven environments.
- Strong communication and stakeholder management skills.
Good to Have
- Experience in US market performance marketing.
- Background in e-commerce, travel, marketplaces, or D2C businesses.
Location - Gurgaon
Job Classification
Industry: Hotels & RestaurantsFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: OYOLocation(s): Noida, Gurugram
Keyskills: Digital Marketing Paid Marketing Google Ads Growth Marketing Performance Marketing PPC Paid Media Google Analytics Google Tag Manager Pay Per Click Linkedin Ads ROI Youtube Ads Facebook Ads campaign SEM Meta Ads
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