Digital Marketing Manager / SEO Manager
- Web Spiders
- 5 - 8 years
- Kolkata
- 21 days ago
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Job Description
We are looking for a results-driven Digital Marketing Manager / SEO Manager to lead and scale our digital growth initiatives across organic and paid channels. This is a 360-degree role requiring strong expertise in SEO, content marketing, performance marketing (PPC), social media, analytics, and marketing technology .
The ideal candidate is strategic, data-oriented, and hands-on, with a proven ability to improve visibility, traffic quality, conversions, and brand authority while collaborating across teams.
Key Responsibilities
Digital Marketing (360 Ownership)
- Develop and execute end-to-end digital marketing strategies across SEO, PPC, content, social media, email, and performance campaigns.
- Drive full-funnel growth from awareness to conversion and retention.
- Work closely with content, design, development, and business teams to ensure consistent messaging and execution.
- Monitor campaign performance, analyze data, and deliver actionable insights and recommendations .
- Manage marketing budgets, timelines, tools, and vendor relationships effectively.
SEO Strategy Execution
- Own and execute complete SEO strategy including technical SEO, on-page optimization, content SEO, and off-page initiatives.
- Conduct keyword research, competitor analysis, topic clustering, and search intent mapping .
- Optimize website architecture, internal linking, crawlability, indexing, and structured data.
- Improve page speed, Core Web Vitals, mobile usability, and overall site experience .
- Lead backlink acquisition, digital PR, and authority-building initiatives in line with search engine guidelines.
- Track and report key SEO KPIs such as organic traffic, rankings, CTR, engagement, and conversions.
Performance Marketing PPC
- Plan, manage, and optimize Google Ads, paid social campaigns, and performance marketing initiatives .
- Use data-driven bidding, audience targeting, and creative testing to maximize ROI and ROAS.
- Align paid campaigns with organic and content strategies for unified growth.
- Continuously test landing pages, ad creatives, and messaging to improve conversion rates.
Content Marketing Optimization
- Lead content strategy focused on search visibility, user value, and conversions .
- Collaborate with writers and editors to produce high-quality blogs, landing pages, case studies, and long-form assets.
- Optimize content for search intent, topical authority, and user engagement .
- Ensure content supports brand positioning and business goals across channels.
Social Media Marketing (SMM)
- Plan and execute organic and paid social media strategies across platforms such as LinkedIn, Instagram, X, and YouTube.
- Focus on brand building, engagement, community growth, and social discovery .
- Analyze social performance metrics and optimize content formats, posting strategies, and campaigns.
- Collaborate with content and design teams to create platform-specific, high-impact assets.
Analytics, Automation Optimization
- Own marketing analytics using tools like Google Analytics, Search Console, dashboards, and reporting platforms .
- Translate performance data into clear insights and growth opportunities .
- Implement automation and personalization where relevant to improve efficiency and user experience.
- Stay updated with evolving digital marketing trends, privacy standards, and measurement frameworks.
Required Skills Qualifications
- 5 to 8 years of hands-on experience in Digital Marketing and/or SEO.
- Strong understanding of search engine algorithms, ranking factors, and best practices .
- Proficiency in tools such as:
- Google Analytics
- Google Search Console
- SEMrush / Ahrefs
- Screaming Frog
- Google Ads
- Experience with CMS platforms (WordPress, Drupal, etc.) and working knowledge of HTML/CSS .
- Strong analytical, problem-solving, and decision-making skills.
- Excellent communication, collaboration, and leadership abilities.
Preferred Qualifications
- Experience working in IT services, SaaS, startups, or digital agencies .
- Exposure to marketing automation, data-driven personalization, and optimization tools .
- Understanding of conversion rate optimization (CRO), UX, and user journey mapping .
- Relevant certifications in Google Ads, Analytics, or SEO are a plus.
Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: SEOEmployement Type: Full timeContact Details:
Company: Web SpidersLocation(s): Kolkata+ View Contact
Keyskills: IT services CRO Brand positioning Bidding Project management Analytical Social media SEO Digital marketing Brand building
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