Marketing Manager @ Infobeans

• We are seeking a results-driven Digital Marketing Specialist who will work closely with business stakeholders to design and execute digital strategies that drive top-line growth and enhance customer engagement.
• Beyond performance metrics, this role requires someone with a deep understanding of human emotionsomeone who can craft compelling narratives that connect, inspire, and convert.
• This is a unique opportunity for a marketer who can blend analytics with empathy and business goals with brand storytelling.

Key Responsibilities:

• Collaborate with business and product teams to understand revenue goals and translate them into digital marketing strategies.
• Develop and execute data-backed marketing campaigns across digital platforms (Google Ads, Meta, email, etc.) to drive lead generation and conversion.
• Craft emotionally resonant storylines and campaignsthat connect with the audience at a human level and reflect the brands purpose.
• Create engaging content that links marketing efforts to customer emotions, behaviors, and aspirations across formats like video, blogs, emails, landing pages, and social media.
• Design and implement customer engagement strategies including referral programs, loyalty initiatives, and personalized outreach that drives revenue and retention.
• Monitor, test, and optimize campaigns for higher engagement and ROI, while reducing CAC.
• Work closely with sales and analytics teams to measure campaign effectiveness and continuously improve strategy.Key Metrics of Success:

• Top-line revenue uplift through digital channels
• Increase in audience engagement and brand sentiment metrics
• Higher conversion and retention through emotional storytelling
• Reduced customer acquisition cost (CAC) and improved lifetime value (CLV)Requirements:

• 6+ years of experience in digital marketing, performance campaigns, and customer engagement strategy.
• Proven ability to create emotionally engaging content and brand stories that drive conversion.
• Strong expertise in digital tools like Google Ads, Meta Ads Manager, HubSpot, and Google Analytics.
• Experience in creating multichannel marketing campaigns with measurable business impact.
• Excellent communication skills with the ability to understand and reflect the voice of the customer.
• A mindset that blends creativity with commercial thinking.Preferred Qualifications:

• Background in content-led or emotion-driven brand marketing.
• Prior experience in B2C digital campaigns with strong narrative focus.
• Certifications in digital platforms or storytelling/brand communication.