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Marketing Manager @ Infobeans

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 Marketing Manager

Job Description

Role Overview:
  • We are seeking a results-driven Digital Marketing Specialist who will work closely with business stakeholders to design and execute digital strategies that drive top-line growth and enhance customer engagement.
  • Beyond performance metrics, this role requires someone with a deep understanding of human emotionsomeone who can craft compelling narratives that connect, inspire, and convert.
  • This is a unique opportunity for a marketer who can blend analytics with empathy and business goals with brand storytelling.

Key Responsibilities:

  • Collaborate with business and product teams to understand revenue goals and translate them into digital marketing strategies.
  • Develop and execute data-backed marketing campaigns across digital platforms (Google Ads, Meta, email, etc.) to drive lead generation and conversion.
  • Craft emotionally resonant storylines and campaignsthat connect with the audience at a human level and reflect the brands purpose.
  • Create engaging content that links marketing efforts to customer emotions, behaviors, and aspirations across formats like video, blogs, emails, landing pages, and social media.
  • Design and implement customer engagement strategies including referral programs, loyalty initiatives, and personalized outreach that drives revenue and retention.
  • Monitor, test, and optimize campaigns for higher engagement and ROI, while reducing CAC.
  • Work closely with sales and analytics teams to measure campaign effectiveness and continuously improve strategy.Key Metrics of Success:
  • Top-line revenue uplift through digital channels
  • Increase in audience engagement and brand sentiment metrics
  • Higher conversion and retention through emotional storytelling
  • Reduced customer acquisition cost (CAC) and improved lifetime value (CLV)Requirements:
  • 6+ years of experience in digital marketing, performance campaigns, and customer engagement strategy.
  • Proven ability to create emotionally engaging content and brand stories that drive conversion.
  • Strong expertise in digital tools like Google Ads, Meta Ads Manager, HubSpot, and Google Analytics.
  • Experience in creating multichannel marketing campaigns with measurable business impact.
  • Excellent communication skills with the ability to understand and reflect the voice of the customer.
  • A mindset that blends creativity with commercial thinking.Preferred Qualifications:
  • Background in content-led or emotion-driven brand marketing.
  • Prior experience in B2C digital campaigns with strong narrative focus.
  • Certifications in digital platforms or storytelling/brand communication.

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing Manager
Employement Type: Full time

Contact Details:

Company: Infobeans
Location(s): Indore

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Keyskills:   marketing manager digital marketing storytelling customer engagement media digital platforms customer acquisition google ads sales analytics marketing b2c lead generation design google analytics meta ads hubspot communication skills

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Infobeans

InfoBeans Systems is a fast growing software development company with offices in Pune and Indore and business development centre in US. We develop customized business applications for large and mid-size organizations in the US. We strongly believe that customer success defines our success. Hence, we...