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Assistant Sales Manager Racking and Warehousing Storage Systems @ Racks And Rollers

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 Assistant Sales Manager Racking and Warehousing Storage Systems

Job Description

Assistant Sales Manager Racking / Warehousing / Storage Systems

Locations: Kolkata


About the Company

Storage Technologies and Automation Limited (STAL) is a public listed company on the BSE SME (2024). STAL is a prominent provider of integrated warehousing solutions, specializing in the design, manufacturing, installation, and servicing of storage racking, shelving, and automated systems.

Operating widely under its flagship brand, Racks & Rollers, the company is dedicated to optimizing supply chain operations by maximizing space utilization and improving workflow efficiency. Founded by industry pioneers with over 30 years of experience, STAL delivers high-performance solutions across India and international markets, serving industries such as Pharmaceuticals, FMCG, Food, Chemicals, and Manufacturing.


Awards & Recognition:

  • India 5000 MSME Award Best in Quality & Excellence (2018 & 2023)
  • Silicon India Company of the Year (2019)
  • Lifetime Achievement Award (201516) Awarded to Mr. Hanif Khatri, Chairman of the Company

Why Join Us?

  • Publicly Listed Growth: Be part of a milestone-driven organization following our 2024 BSE SME listing.
  • Industry Leadership: Represent Racks & Rollers, a flagship brand known for 30+ years of innovation and quality.
  • Strategic Impact: Own your territory and drive high-value revenue in the booming logistics and automation sector.
  • Award-Winning Excellence: Work within a culture recognized for excellence and led by industry veterans.
  • Career Advancement: Benefit from a platform designed for professional growth as we expand our national and international footprint.

Role Snapshot

This is a senior, revenue-owning sales role responsible for driving business growth in an assigned territory. The Assistant Sales Manager will manage the complete sales lifecycle from prospecting to closure for high-value B2B racking and warehousing projects.


Mandatory Requirement

  • Minimum 6 years of experience in Racking / Warehousing / Storage Systems sales.
  • Note: Candidates without relevant racking or warehousing experience will not be considered.

Key Responsibilities

  • Business Development: Drive new business through prospecting, cold calling, and relationship building.
  • Sales Cycle Management: Manage lead generation, technical discussions, proposal submission, negotiation, closure, and payment follow-up.
  • Product Focus: Handle sales of racking, shelving, warehousing, and automation solutions.
  • Solution Selling: Understand customer requirements and recommend technically suitable solutions.
  • Client Engagement: Conduct client presentations and meetings with customers and external stakeholders.
  • Revenue Generation: Meet revenue targets within the assigned territory and maintain long-term relationships with key customers.
  • Internal Collaboration: Coordinate with design, production, and product development teams.
  • Market Intelligence: Monitor competitor activity and market trends to refine sales strategies.
  • Team Support: Support and guide regional sales teams to achieve business objectives.
  • Marketing & Events: Participate in exhibitions, technical forums, and marketing initiatives.
  • Operational Oversight: Ensure accurate order processing, timely execution, and provide after-sales support.
  • Reporting: Submit daily, weekly, and monthly sales reports to management.

Skills & Competencies

  • Strong expertise in B2B / Project Sales.
  • Technical sales and solution-selling capability.
  • Client acquisition and key account management.
  • Business development and lead generation.
  • Negotiation and deal-closing skills.
  • Team handling and leadership ability.
  • Excellent communication skills in English.

Qualifications & Experience

  • Education: B.Tech / B.E or any graduate with a technical education background.
  • Experience: 6+ years of relevant industry experience.

Compensation & Benefits

  • Salary: Competitive salary commensurate with industry standards and experience.
  • Incentives: Performance-based incentives.
  • Benefits: EPF, travelling allowances, and health insurance.

Work Details

  • Working Hours: Monday to Saturday | 9:00 AM 6:00 PM
  • Corporate Office: Survey No. 21, Singanayakanahalli, Yelahanka Post, Bangalore 560064, Karnataka

Job Classification

Industry: Industrial Automation
Functional Area / Department: Sales & Business Development
Role Category: Enterprise & B2B Sales
Role: Area Sales Manager (B2B)
Employement Type: Full time

Contact Details:

Company: Racks And Rollers
Location(s): Kolkata

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Keyskills:   Material Handling Equipments Sales And Business Development Racking Storage Asrs Warehouse Automation

 Fraud Alert to job seekers!

₹ 6-9 Lacs P.A

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Racks And Rollers

Racks and Rollers, a brand of Storage Technologies & Automation Ltd. is one of the most influential leaders and a coveted name in the Storage, Warehousing and Automation industry. Following our passion for developing state of the art, economically efficient storage systems for the past three ...