Job Description
Job Description: SFMC Developer
Position: Salesforce Marketing Cloud (SFMC) Developer
Location: Mumbai
Experience:8+
Employment Type: Full-time
About the Role
We are seeking a skilled Salesforce Marketing Cloud (SFMC) Developer with hands-on expertise in SSJS, AMPscript, SQL, APIs, and automation tools within the SFMC ecosystem. The ideal candidate will be responsible for designing, building, and optimizing marketing automation solutions that support personalized customer engagements across channels.
Key Responsibilities
SFMC Development & Customization
- Develop and optimize marketing journeys using Journey Builder and Automation Studio.
- Build dynamic and personalized content using AMPscript and Server-Side JavaScript (SSJS).
- Create and manage Data Extensions, filters, and queries using SQL within SFMC.
- Implement triggered sends, multi-step automations, and real-time interaction flows.
Integration & API Management
- Integrate SFMC with external systems using REST/SOAP APIs.
- Develop and maintain API-based automations, data imports/exports, and event-driven communications.
- Troubleshoot and optimize existing integrations for high performance.
Data & Automation
- Design and execute automation workflows including SQL queries, file imports, scripts, and data transformations.
- Ensure data accuracy, hygiene, and proper segmentation across SFMC.
- Maintain robust monitoring and error-handling for automations and journeys.
Technical Problem Solving
- Diagnose and resolve issues related to SSJS, AMPscript, APIs, automations, and journeys.
- Provide technical guidance to marketing, CRM, and cross-functional teams.
- Work closely with stakeholders to translate business requirements into scalable SFMC solutions.
Required Skills & Qualifications
- Strong hands-on experience with Salesforce Marketing Cloud (Email Studio, Automation Studio, Journey Builder, Contact Builder).
- Proficiency in:
- SSJS (Server-Side JavaScript)
- AMPscript
- SQL (advanced query writing for SFMC)
- SFMC Integrations (REST & SOAP APIs)
- Solid understanding of data modelling, segmentation, and automation workflows.
- Experience with marketing campaigns, personalization, and deliverability best practices.
- Ability to work in an agile environment with strong problem-solving skills.
Job Classification
Industry: IT Services & Consulting
Functional Area / Department: BFSI, Investments & Trading
Role Category: BFSI, Investments & Trading - Other
Role: BFSI, Investments & Trading - Other
Employement Type: Full time
Contact Details:
Company: Capgemini
Location(s): Mumbai
Keyskills:
Salesforce Marketing Cloud
Journey Builder
Ampscript
ssjs