Salesforce Marketing Cloud Developer @ Infobeans

About the Role

We are looking for an experienced Salesforce Marketing Cloud Specialist who can lead end-to-end marketing automation initiatives, manage multi-channel campaigns, and collaborate with cross-functional teams to drive personalized customer engagement. The ideal candidate should have hands-on experience across SFMC modules, strong technical capability, and a deep understanding of digital marketing strategies.

Key Responsibilities

• Design, build, and optimize Marketing Cloud journeys, automations, and campaigns.

• Develop and execute personalized, multi-channel marketing campaigns (Email, SMS, Push, Social, Web).

• Work with Journey Builder, Automation Studio, Email Studio, Mobile Studio, and Content Builder.

• Create dynamic, personalized email templates using AMPscript, HTML/CSS, and SSJS.

• Build SQL queries within Marketing Cloud for segmentation and data management.

• Integrate Marketing Cloud with Salesforce CRM and other external systems.

• Manage data extensions, contact models, and subscriber lists for targeted campaigns.

• Monitor campaign performance and provide actionable insights through analytics and reporting.

• Ensure compliance with data privacy regulations and internal policies.

• Collaborate with marketing, sales, and technical teams to align business needs with platform capabilities.

• Troubleshoot campaign issues, resolve technical problems, and optimize processes.

Required Skills & Qualifications

• 4-6 years of hands-on experience in Salesforce Marketing Cloud.

• Strong experience with Automation Studio, Journey Builder, Email Studio, and other SFMC modules.

• Proficiency in AMPscript, SQL, HTML, CSS, and basic SSJS.

• Experience with REST/SOAP APIs and Marketing Cloud integrations.

• Solid understanding of data modeling, segmentation, and campaign workflows.

• Experience working with Salesforce CRM and Contact model.

• Strong analytical and problem-solving skills with attention to detail.

• Excellent communication and collaboration skills.

Preferred Certifications

• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Administrator / Consultant

• Salesforce Marketing Cloud Developer (Added advantage)

Nice-to-Have

• Experience with CDP (Customer Data Platform)

• Knowledge of marketing analytics, attribution, and customer lifecycle management

• Exposure to other Salesforce Clouds (Sales/Service Cloud)
• Exposure to Salesforce Account Engagement (Pardot).