Senior Executive/Assistant Manager -Marketing (Branding & BTL)Role & responsibilities
Conceptualizing and implementing BTL activities to strengthen brand presence, increase footfalls, and generate leads for the unit.
Conducting activations in residential welfare associations.
Organizing activations in schools and colleges.
Executing activations in commercial spaces.
Closely coordinating with corporate creative teams for unit-level collateral requirements.
Working closely with in-house doctors and PR agencies on articles, journals, and blogs.
Managing brand promotional activities.
Organizing in-house patient engagement activities such as baby showers, etc.
Collaborating with the doctor referral marketing team by participating in arranged events and supporting them with required marketing collaterals as needed.
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Keyskills: Event Management/Good Organizing and coordination skills