Brand Marketing Manager
- People Group
- 3 - 6 years
- Mumbai
- 16 hours ago
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Job Description
Creativity + Culture + Brand Love
At Shaadi.com, we dont just market a product. We help people find something real. In a world full of swipes and short-lived connections, were solving one of the biggest human problems loneliness. Millions come to us looking for love, companionship, and meaningful relationships.
Were not a dating app. Were where modern relationships begin with culture, empathy, and intent. And now, were looking for a Brand Marketing Manager to help us tell those stories.
Someone who can build brand love, create moments people care about, and turn ideas into culture, not just content.
The Role
This is where brand meets culture.
Youll lead brand-first campaigns, craft stories that go beyond product, and bring alive what modern love looks like in India today.
Whether its a big-bang TVC , a viral reel , or a meme-worthy moment , youll be the voice behind stories people remember.
What Youll Lead
Big, emotional brand campaigns from insight idea execution
Storytelling that makes people laugh, cry, and hit share
Social-first ideas that build culture & community (not just likes)
Collaborations with creators, agencies & cultural voices
GTM plans for product launches & cultural moments
Building a distinct, ownable brand voice across ads, social & content
Using data & insights to make stories sharper and campaigns smarter
Staying plugged into trends, reels, rituals & internet culture
What You Bring
3+years of brand marketing experience at a consumer, D2C, or digital-first company
Strong creative instincts with the ability to brief, shape & ship bold ideas
Experience leading integrated campaigns (TVC, digital, social, influencer, branded content)
Deep understanding of Indian consumers, culture & context
Ability to extract insights from data to guide storytelling
A love for storytelling, insight, and craft
Mumbai-based or open to relocating
Youll Thrive Here If Youre
A builder who loves taking ideas from 0 1
A culture sponge tracking memes, movements & mood shifts
A storyteller with commercial instincts
Collaborative, agile, and obsessed with quality
Passionate about brands that stand for something real
Why Join Us?
Purpose: Help people find love, not just logins
Creative playground: Build for a brand that touches millions of hearts
Freedom to create: No silos, no bureaucracyjust space to build magic
Team: Smart, kind, ambitious people who care deeply about craft & impact
Why Join Us?
Purpose: Help people find love, not just logins
Creative playground: Build for a brand that touches millions of hearts
Freedom to create: No silos, no bureaucracyjust space to build magic
Team: Smart, kind, ambitious people who care deeply about craft & impact
Job Classification
Industry: Internet (E-Commerce)Functional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Brand ManagementEmployement Type: Full timeContact Details:
Company: People GroupLocation(s): Mumbai
Keyskills: Brand Campaigns Brand Awareness Brand Marketing Engagement Brand Planning Brand Positioning Business Impact Analysis Brand Strategy
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People Group
Shaadi.com, part of Anupam Mittal promoted People Group, is one of India's best known Internet brands and the worlds largest matrimonial service. It was founded with one simple objective - to provide a superior matchmaking experience to Indians all over the world. The company pioneered online matrim...
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