Sales And Marketing Executive
- Centre For Sight
- 1 - 4 years
- Hyderabad
- 4 days ago
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Job Description
Key Responsibilities:
1. BTL Activities & Field Marketing
- Plan and execute eye screening camps in villages, schools, RWAs, and corporates
- Organize health awareness drives, roadshows, and kiosk activities
- Conduct door-to-door or locality-based promotions where required
2. Patient Acquisition & Conversion
- Generate leads through on-ground activities and convert them into hospital visits
- Coordinate with hospital front desk and doctors for patient follow-ups
- Ensure maximum conversion from camps to surgeries (e.g., cataract, LASIK)
3. Corporate & Institutional Tie-ups
- Develop partnerships with companies, factories, schools, NGOs, and government bodies
- Organize regular corporate eye check-up camps
- Maintain long-term relationships with partners
4. Referral Network Development
- Build strong networks with local opticians, clinics, and general physicians
- Generate consistent patient referrals
5. Vendor & Event Management
- Coordinate with vendors for camp setup, promotional materials, and logistics
- Ensure proper branding at all BTL activities (banners, standees, pamphlets)
6. Data Collection & Reporting
- Maintain database of leads generated from camps and activities
- Track conversions (camp OPD surgery)
- Submit daily/weekly activity and performance reports
Key Skills Required:
- Strong field sales and interpersonal skills
- Ability to engage with rural and urban communities
- Negotiation and relationship-building skills
- Basic data tracking and reporting skills
- Knowledge of local geography and market
Job Classification
Industry: MiscellaneousFunctional Area / Department: Healthcare & Life SciencesRole Category: Other Hospital StaffRole: Other Hospital Staff - OtherEmployement Type: Full timeContact Details:
Company: Centre For SightLocation(s): Hyderabad
Keyskills: Btl Activity camps Sales Btl Marketing Referral Marketing Marketing
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Centre For Sight
Founded in 1996 by Prof. Dr. Mahipal S. Sachdev, Centre for Sight has been on a mission to eradicate preventable blindness in India by delivering world-class eye care. Through the incorporation of cutting-edge technology and top-tier medical professionals, we have become pioneers in the field of eye...
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