Job Description
Job Title: Manager / Senior Manager International Marketing
Location: Apollo Hospitals, Ahmedabad
Role Purpose
The Manager / Senior Manager International Marketing is responsible for driving international patient volumes, revenue growth, and global brand presence for Apollo Hospitals Ahmedabad by developing overseas markets, managing referral networks, and delivering a superior international patient experience aligned with Apollos clinical excellence standards.
Key Responsibilities
International Business Development
- Develop and execute international marketing strategies to attract overseas patients.
- Identify, develop, and manage key markets (Africa, Middle East, CIS, SAARC, SouthEast Asia).
- Achieve international patient volume and revenue targets.
- Position Apollo Ahmedabad as a preferred destination for highquality, costeffective tertiary care.
Marketing & Brand Promotion
- Promote Apollo Centers of Excellence and key clinicians in global markets.
- Plan and participate in international roadshows, CMEs, medical tourism events, and trade fairs.
- Support international digital marketing initiatives for inquiries and lead conversion.
- Represent Apollo Hospitals in global healthcare forums and B2B engagements.
Referral & Channel Partner Management
- Develop and manage relationships with:
- Medical tourism facilitators
- Overseas referral doctors and hospitals
- Country representatives and agents
- Negotiate commercial terms, commissions, and performance metrics.
- Monitor partner performance and market penetration.
Embassy, Insurance & Government Liaison
- Maintain strong relationships with embassies, consulates, and high commissions.
- Manage empanelments with international insurance companies and TPAs.
- Coordinate visa facilitation and governmentrelated documentation.
International Patient Experience
- Ensure seamless endtoend patient journey: prearrival counseling, estimates, visas, admission, and followup.
- Coordinate closely with clinical teams, billing, operations, and International Patient Services.
- Ensure adherence to Apollo service quality and patient satisfaction benchmarks.
MIS, Revenue & Team Management
- Track countrywise revenue, conversions, ARPOB, and growth trends.
- Prepare MIS reports, forecasts, and strategic inputs for leadership.
- Lead, mentor, and supervise international marketing team members.
Qualifications
- MBA / PGDM in Marketing, International Business, or Hospital Administration
- Bachelors degree mandatory
Experience
- 715+ years in international marketing / medical tourism / hospital business development
- Experience in a large multispecialty or NABH/JCIaccredited hospital preferred
- Proven track record in international patient acquisition and revenue growth
Key Skills & Competencies
- Medical tourism & international healthcare marketing expertise
- Strong negotiation and relationshipbuilding abilities
- Strategic thinking with execution focus
- Excellent communication and presentation skills
- Cultural sensitivity and global market exposure
Interested candidates can share their resumes at the earliest for quick response.
Job Classification
Industry: Medical Services / Hospital
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Marketing - Other
Employement Type: Full time
Contact Details:
Company: Apollo Hospitals
Location(s): Ahmedabad
Keyskills:
International Marketing
International Business Development