Digital Acquisition Lead
- AnandRathi
- 5 - 8 years
- Mumbai
- 3 days ago
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Job Description
As a Sr. Manager/Assistant Vice President Digital Acquisitions (Equity), you will be responsible for developing, implementing and managing online strategies to promote Digital Acquisition, Activation, Margin Collection, and Referral jointly with a dedicated Marketing Team. You will be focusing on leveraging the technology and internet to reach and engage target audiences and have a target driven approach. You should have a deep understanding of financial services industry and various digital marketing channels.
Key Responsibilities
1)
Acquisition Strategy Development
Create comprehensive marketing strategies that align with Digital Acquisition, Activation, Margin Collection, and Referral
Identify Target Audiences, analyse market trends and choose the most effective digital channel to reach potential customers
Have strategies for each of the goals and make necessary changes as per data analysis and feedback
Overlook performance marketing and social media campaigns with Marketing team. Work on improving website elements to enhance the conversion rates
2)
Enabling New Channels for Acquisition
Identify and launch new Digital Acquisition Channels for like new performance marketing channels, influencer led acquisitions, API partnerships etc
Drive Account Acquisitions through app, web and mobile first journeys, optimising funnels
Drive growth levers like whatsapp based onboarding, referral engines, vernacular acquisition and data driven personalisation
Scale high performing digital growth teams including performance marketing, partnerships, analytics and growth products
3)
Reporting & CRM
Maintain Dashboards of lead funnel tracking, conversions, CPL, CPA, source level performance, etc
Analyse data to identify bottlenecks and improvement areas in the acquisition journey
Define key performance indicators (KPIs) related to Feedback & Surveys of various Business Goals and measure the effectiveness
Continuously share feedback with the Marketing team on leads, accounts and referrals to optimise the campaigns
Dive into data driven strategies and analysis to leverage acquisition and margin collection
Work on optimising CRM as per Business needs
4)
Client Engagement
Craft clear and engaging messaging through various communication mediums
Using feedback and surveys to understand areas of improvement and reiterate the communications based on the feedback.
Personalised communications strategies depending on the segmentation of clients, prospects and referrals
Identify cross sell and up sell opportunities via data analysis and develop communications to leverage acquisition and activations
Co-ordination for conducting Webinars and communication strategies for RSVP, Attendees and conversions
Keep up to date with the latest advancements in the client engagement trends across the industry
5)
Content Creation and Marketing Collaterals
Overlook the Content and Collaterals designed by the Marketing Team and share constructive feedback
Innovative ideas to create engaging content and creative as per Business Goals
This should resonate with the target audience and convey brands message
Continuously research on new market trends across national and international markets and implement in content and creative to achieve an edge over competitors
Conduct A/B testing on various landing pages and other conversion points
6)
Collaboration & Innovation
Collaborate with Marketing, Sales, Dealing, Product, Research & tech teams to constantly align digital acquisition activities with the overall Business Goals
Prepare and present reports & data analysis with various stakeholders and constantly work on improvising the results for Acquisitions and Margin Collection
To enhance digital onboarding process, work closely with Product & Tech teams
Conduct in-depth market research to identify trends, opportunities, and potential areas for acquisitions in the equity market
Stay abreast of industry developments, competitor activities, and regulatory changes
Constantly work on new ideas and execution for getting the first mover advantage
Experience
1)
Bachelors or a masters degree in finance, Business, Marketing or a related field. MBA is a plus.
2)
Min 5 years of experience in Digital Acquisition, progressively taking more responsibilities. Fostering a collaborative and innovative environment.
3)
Proven track record of developing and implementing digital acquisition strategies and achieving aligned targets
4)
Well versed with all the Digital Marketing, Analytical, SEO, social media, Content Marketing, Email Marketing & Paid Advertising Tools to streamline workflows, analyse performance & make data driven decisions
5)
Exposure to Stock Market and all types of financial products/services
6)
Executed new ideas and digital marketing strategies in the past with result driven numbers and achieved KPIs
7)
Strong understanding for visual aesthetics and design principles ensuring that the design elements are pleasing, cohesive and aligned with brand identity
8)
Understanding of all the technical aspects for website, app and digital marketing tools
Personal Skills
1)
Exceptional Verbal, Written Communication and Presentations Skills
2)
Should have strong networking & relationship building skills
3)
Sound decision-making abilities, especially in high-pressure situations, to drive strategies effectively
4)
Organised, high energy, results driven, superior problem-solving skills & high attention to detailing
5)
Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment. Should be a self-starter and proactive target oriented
6)
Strategic mind-set with the ability to develop and execute digital marketing plans aligned with organizational goal
7)
Ability to adapt to changing market conditions, customer preferences, and internal dynamics to ensure continued success
8)
Effective time management skills to handle multiple tasks simultaneously and meet tight deadlines
9)
Customer-centric approach, understanding customer needs and aligning marketing strategies to enhance customer satisfaction
10)
Ability to think creatively and propose innovative solutions to drive growth and gain a competitive edge
Job Classification
Industry: Financial Services (Broking)Functional Area / Department: Sales & Business DevelopmentRole Category: Retail & B2C SalesRole: Retail & B2C Sales - OtherEmployement Type: Full timeContact Details:
Company: AnandRathiLocation(s): Mumbai
Keyskills: Client Acquisition Digital Sales Business Acquisition Call Center Management Client Relationship Management New Business Development Business Development
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