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Associate Process Manager @ eClerx

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eClerx  Associate Process Manager

Job Description

Specialism Optimization, A/B Testing, CJA, Adobe Analytics/ Google Analytics
  • Site and mobile app Optimization consulting for client accounts across industries (customer journey analyses, personalization and ab testing) and suggesting adoption of emerging technologies/methodologies.
  • Assist in Digital analytics and ab testing proposal building, analyzing gaps and opportunities in existing client accounts and new logos.
  • Work with Optimization Delivery teams to help set up best practices for A/B testing (optimization process)
  • Analysis of a/b, Multivariate and Personalization tests run on digital properties by using Adobe analytics or any analytics tool, Decibel and equivalent tool, walk through of analysis outcome and come up with ideas to optimize digital user experience.
  • Build test use cases and hypotheses for A/B testing, multivariate testing and personalization campaigns by analyzing user journeys and available digital data.
  • Detailed test planning and comprehensive design defining audience, goal, success criteria, traffic, etc.
  • Pretest analytics: Setting up adobe workspace for ab campaigns, minimum detectable effect (MDE) and sample size / test run time estimations.
  • Analyze ab campaign data - large and detailed data sets, apply statistical methodologies to draw insights and make recommendations on next steps and follow-up test ideas.
  • Build optimization roadmap to deliver personalized experiences and prioritize ab tests across web and mobile experience.
  • Strong understanding of ab test campaign set up, tag audits and statistical techniques.
  • Familiarity with website measurement strategy, identifying key KPIs and define goals, integrating online and offline data and segmentation strategies.
Minimum Qualifications
  • Graduate - any stream (Minimum)
  • Ability to drive business inference from quantitative and qualitative datasets
Preferred Qualifications
  • Ability to collaborate with stakeholders across the globe
Strong communication ,creative and innovation skills to help develop offerings to meet market needs
Minimum Qualifications
  • Graduate - any stream (Minimum)
  • Ability to drive business inference from quantitative and qualitative datasets
Preferred Qualifications
  • Ability to collaborate with stakeholders across the globe

Job Classification

Industry: Building Material
Functional Area / Department: Data Science & Analytics
Role Category: Business Intelligence & Analytics
Role: Business Analyst
Employement Type: Full time

Contact Details:

Company: eClerx
Location(s): Mumbai

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Keyskills:   Process Associate digital analytics Google Analytics adobe analytics Consulting Test planning Adobe Analytics Testing Proposal building

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eClerx

eClerx Services Ltd, one of the first Knowledge Process firms listed in India (Bombay Stock Exchange: ECLERX), provides diverse and complex data analytics and customized process solutions to global enterprise Clients from our multiple India-based delivery centers. eClerx drives our Clients’ ...

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