Associate Manager-Acquisition Current Account
- Idfc First Bank
- 1 - 3 years
- Bhavnagar
- 3 days ago
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Job Description
Job Requirements
The Associate Manager Acquisition (Current Account) is responsible for acquiring new-to-bank (NTB) current account customers for a designated branch. This role involves direct customer interaction, understanding banking needs, and offering tailored solutions. The incumbent will also support the Sales Manager in catchment mapping, gathering customer feedback, and identifying potential business opportunities. The role is critical in driving client acquisition, deepening customer relationships, and maximizing lifetime value to achieve broader organizational goals.
Key Responsibilities
Primary Responsibilities
- Acquire NTB current account customers from the identified segment and catchment area.
- Ensure high-quality acquisitions in terms of product mix, customer segments, and account constitution.
- Proactively register and activate acquired customers on digital and direct banking channels.
- Meet and exceed monthly acquisition targets by analysing and addressing customers transaction banking needs.
- Assist the Sales Manager in catchment mapping and opportunity identification.
- Provide regular feedback to Sales Managers/Relationship Managers on customer needs and market trends.
- Adhere to the organizations selling norms and Standard Operating Procedures (SOPs).
- Ensure strict compliance with internal policies and external regulatory guidelines.
- Maintain quality sourcing in line with the banks acquisition standards.
Secondary Responsibilities
- Maintain strong market awareness and a deep understanding of customer needs.
- Collaborate with other departments and functions within the branch to deliver comprehensive product and service offerings, ensuring a customer-centric approach.
Education
- Graduate in any discipline (Full-time).
Experience
- 24 years of experience in sales, preferably within the BFSI (Banking, Financial Services, and Insurance) sector
Job Classification
Industry: BankingFunctional Area / Department: Sales & Business DevelopmentRole Category: Retail & B2C SalesRole: Retail Banking SalesEmployement Type: Full timeContact Details:
Company: Idfc First BankLocation(s): Bhavnagar
Keyskills: Sales Current & savings account Merchant onboarding Retail Sales B2C Sales Field Sales Business Development
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