Senior Manager - Media Strategy
- Cognizant
- 11 - 13 years
- Kolkata
- 2 days ago
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Job Description
About Cognizant CorporateCognizant Corporate is a global community united by a shared purpose: to make a meaningful impact. We are committed to excellence and driven by outcomes that matter. Collaboration is at the heart of how we work, and our forward-thinking mindset fuels continuous learning, innovation, and growth. At Cognizant, careers transcend titles. We empower our people to think strategically, inspire others, and lead with purpose always guided by our core values. Join us in shaping the future of business. About the RoleAs a Senior Manager Media Strategy within the Media Center of Excellence (COE), you will lead the development and execution of integrated media strategies that align with Cognizants marketing objectives. This role requires a strategic thinker with deep expertise in media channels, audience targeting, and performance measurement. You will serve as a trusted advisor to Field Marketing teams across regions, guiding them to ensure activities and outcomes are closely aligned with business goals.
You will collaborate across COE functionsincluding Partner Marketing, Measurement & Analytics, and Case Studieswhile mentoring a team of media strategists and fostering a culture of innovation and continuous improvement.
Location: Chennai, Bangalore, Hyderabad & Pune.
In this role, you will:
- Develop and implement integrated media strategies across campaign types, including full-funnel, ABM, and lead generation.
- Lead media strategy planning, including audience analysis, forecasting, re-targeting, and budget allocation.
- Oversee execution of media plans across digital channels such as social, connected TV, and digital out-of-home.
- Collaborate with Brand & Creative, MarTech, and Analytics teams to ensure cohesive campaign execution.
- Utilize data and insights to optimize media performance and provide actionable recommendations.
- Define and track key metrics and KPIs for campaign success.
- Manage vendor relationships, negotiate media buys, and ensure best value outcomes.
- Mentor and develop media strategists, driving innovation and continuous improvement.
- Stay current on industry trends, emerging technologies, and best practices in media strategy.
- 12+ years of experience in B2B media planning and strategy across core channels and platforms.
- Proven track record of developing and executing media strategies that drive business outcomes.
- Bachelors degree in Marketing, Advertising, Communications, or related field (preferred but not essential).
- Strong analytical skills with the ability to interpret data to inform decisions.
- Excellent leadership and team management skills.
- Outstanding communication and presentation abilities.
- Hands-on proficiency in media planning tools and software.
- Experience working with procurement teams and managing vendor relationships.
- Media agency experience preferred.
- Experience in integrated campaign management, including lead generation.
- Ability to think strategically while managing tactical execution.
- Strong interpersonal skills to influence and educate stakeholders across regions.
- A solutions-oriented mindset with adaptability to evolving business needs.
- Comfort with technology and business acumen to support MarTech stack usage.
This role is based in Chennai, Bangalore, Hyderabad and Pune. We believe hybrid work is the way forward as we strive to provide flexibility wherever possible. Based on this roles business requirements, this is a hybrid position requiring a minimum of 3 days a week in a Cognizant office. Regardless of your working arrangement, we are here to support a healthy work-life balance through our various wellbeing programs.
The working arrangements for this role are accurate as of the date of posting. This may change based on the project youre engaged in, as well as business and client requirements. Rest assured; we will always be clear about role expectations.
Were excited to meet people who share our mission and can make an impact in a variety of ways. Dont hesitate to apply, even if you only meet the minimum requirements listed. Think about your transferable experiences and unique skills that make you stand out as someone who can bring new and exciting things to this role.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Sales & Business DevelopmentRole Category: Enterprise & B2B SalesRole: Key Account ManagerEmployement Type: Full timeContact Details:
Company: CognizantLocation(s): Kolkata
Keyskills: senior management analytical team management agency presentation skills interpersonal skills business development media analysis tools sales life insurance marketing b2b leadership media planning bancassurance general insurance strategic management communication skills
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