Adobe Campaign Developer
- Infosys
- 2 - 5 years
- Hyderabad
- 4 days ago
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Job Description
About the Job:
Step into a role where marketing technology meets meaningful customer experiences. As an Adobe Campaign Developer, youll help shape how brands connect with audiences by building and optimizing personalized, data-driven journeys across channels. Youll collaborate closely with marketers, data teams, and engineers to translate campaign ideas into scalable implementationsbalancing speed, quality, and measurable impact.
If you enjoy solving real-world communication challenges, working with modern orchestration tools, and continuously improving campaign performance through smart automation, this is a great place to grow. Youll be part of a collaborative environment that values clean design, reliable execution, and experimentationwhere your work directly influences engagement, retention, and customer satisfaction.
Key Responsibilities:
- Design, develop, and maintain campaign workflows, deliveries, and technical configurations in Adobe Campaign Classic.
- Build and support customer journeys and orchestration use cases using AJO, ensuring timely and accurate execution across channels.
- Implement audience segmentation, targeting rules, and personalization logic using profile and behavioral data.
- Develop and optimize campaign assets and templates (including dynamic content) to support reusable, scalable execution.
- Configure and troubleshoot integrations, data mappings, and inbound/outbound data flows required for campaign operations.
- Monitor campaign runs, identify failures or performance bottlenecks, and drive root-cause resolution with clear documentation.
- Ensure adherence to best practices for deliverability, compliance, and data governance while executing campaigns.
- Partner with stakeholders to gather requirements, estimate effort, and deliver enhancements aligned to business goals.
Minimum Qualifications:
- BE, ME, BTECH, MTECH, MCA, MSC, or MBA.
- 25 years of hands-on experience working as an Adobe Campaign Developer or in a closely related campaign engineering role.
- Strong working experience in Adobe Campaign Classic including workflow development, campaign execution, and troubleshooting.
- Practical experience with AJO for journey orchestration and cross-channel campaign execution.
- Ability to translate marketing requirements into technical implementations with attention to quality and reliability.
Preferred Qualifications:
- Experience applying AI-driven concepts to improve targeting, personalization, or optimization of customer journeys (e.g., propensity-based segmentation, content recommendations, or performance insights).
- Familiarity with campaign analytics and iterative optimization approaches to improve engagement and conversion outcomes.
- Exposure to designing reusable campaign frameworks, modular templates, and scalable orchestration patterns.
- Strong collaboration skills to work effectively with marketing, data, and engineering teams in fast-paced delivery environments.
- Ability to document solutions clearly and contribute to continuous improvement of campaign development standards.
Good to Have Skills:
- SQL, JavaScript, HTML, CSS, REST APIs
About Us:
Infosys is a global leader in next-generation digital services and consulting. We enable clients in more than 50 countries to navigate their digital transformation. With over four decades of experience in managing the systems and workings of global enterprises, we expertly steer our clients through their digital journey. We do it by enabling the enterprise with an AI-powered core that helps prioritize the execution of change. We also empower the business with agile digital at scale to deliver unprecedented levels of performance and customer delight. Our always-on learning agenda drives their continuous improvement through building and transferring digital skills, expertise, and ideas from our innovation ecosystem.
Infosys provides equal employment opportunities to applicants and employees without regard to race, color, sex, gender identity; sexual orientation, religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Engineering - Software & QARole Category: Software DevelopmentRole: Software Development - OtherEmployement Type: Full timeContact Details:
Company: InfosysLocation(s): Hyderabad
Keyskills: Adobe Campaign Classic Adobe Campaign Adobe Journey Optimizer
Infosys
Regards, Anshika Mishra Technical Recruiter Office: +Cell: +91-hidden_mobile Email: >hidden_email Address: Candor Techspace, Plot No. 2, Tower-5, Fifth Floor, Sector 62, Noida, Uttar Pradesh-201307 Website:
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