Job Description
Key Accountabilities Plan, develop and implement PR strategies in order to enhance State's image
Drive design and management of key State promotions and electronic ad campaigns
Build and manage relationships with leaders and senior stakeholders in reputed electronic media organizations and agencies and liaise with and influence them to facilitate bolstering of State / Company brand image and ensure promotion and adequate coverage of schemes and initiatives.
Establish and maintain relationships with PR agencies in order to review, assess and report on the extent and impact of media coverage as well as evaluate the effectiveness of State's / Company's and different Departments' media and communication programs.
Review results and provide insights to Government and Department leadership / Company leadership, at request or at own initiative, regarding quantitative and qualitative developments within own expertise, by means of periodical and ad hoc reports and/or analyses.
Attract, lead, coach, develop employees, provide feedback and ensure staffing within own team
Drive the media and communication training for all spokespersons and other concerned team members and brief them on the Government and State Department messaging
Minimum Qualifications and Experience Bachelor's degree (full time) in any discipline
Minimum 10 years of post-qualification experience in Journalism / Public Relations
Preferred
Less than 65 years of age as on 1st January 2020.
Experience in a reputed electronic media organization with pan-India presence (broadcasting and coverage in more than 5 states)
Experience in senior profiles such as senior editor / managing editor
Experience of working with Central / State government agencies, multilateral development and bilateral agencies (e.g. World bank, DFID, UNDP, ADB, WHO, NRHM) in electronic media planning and management and public relations
Master's degree in Mass Communication / Journalism / Public Relations
Certificates / Courses in relevant areas will add weight to the candidature
Honors / Awards in relevant area will be an added advantage
Perks and Benefits
As per norms
Job Classification
Industry: Media, Entertainment, Internet
Functional Area: Journalism, Editing, Content,
Role Category: Content Development
Role: Content Development
Employement Type: Full time
Education
Under Graduation: Any Graduate in Any Specialization
Post Graduation: Any Postgraduate in Any Specialization, Post Graduation Not Required
Doctorate: Doctorate Not Required
Contact Details:
Company: ScaleneWorks People Solutions LLP
Location(s): Patna
Website: https://bvm.scaleneworks.com
Keyskills:
Mass Communication
PR
Public Relations
Promotions
Communication Training
Editing
Media Planning
Journalism
Design Management
Electronic Media