Brand Marketing Lead
- Bridge Gap Solutions
- 5 - 10 Years
- Bengaluru
- 6 years ago
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Job Description
Define and execute the marketing and communication activities according to our brandguidelines, marketing plans and sales objectives
Develop and manage the businesss brand strategy as well as corresponding brand elements
in order to maximize the brands equity. The candidate is responsible for the creation and
placement of advertising that is in support of the businesss and sales teams initiatives
through media planning, creative development, metrics, market research, and vendor
management.
Coordinate all marketing activities to generate leads and retain existing customers
This candidate is expected to be a strong team player and highly collaborative. The Brand
Marketing Lead works closely with the Sales team, the Brand Manager, and the Design team
in formulation and delivery of both the offline and online brand marketing
elements/strategies.
Also responsible for the creation of all forms of marketing, for example, interactive
marketing, direct marketing campaigns, advertising, sales collateral, press releases, and
executive presentations. This candidate is in charge of the development of the execution
plan for thought leadership initiatives, where he/she uses a wide range of content in order
to build awareness and credibility for business and brand in the market, simultaneously
establishing the organization as a thought leader in the market.
Collaborate with other teams to promote offerings
Develop creative marketing strategies
Oversee offline brand marketing approaches such as design marketing and hardcopy
promotional materials. Manage and work with individual teams and ensure consistency and
appropriateness of the brands messages in the market
Track performance of all marketing campaigns
Also plays a major analytical role in establishing metrics for the purpose of measuring
campaign effectiveness against KPIs. At this capacity, he/she also establishes a process for
benchmarking the brands performance in various in order to ensure that campaigns are relevant and competitive.
Employement Category:
Employement Type: Full timeFunctional Area: Marketing & CommunicationsRole Category: Brand ManagerRole/Responsibilies: Brand Marketing LeadContact Details:
Company: Bridge Gap SolutionsLocation(s): Bengaluru+ View Contact
Keyskills: Brand Marketing Sales Marketing Plans marketing campaigns Advertising
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