Senior Manager - Solutions Marketing
- Genpact India
- 4 to 8 Yrs
- Noida, Gurugram
- 5 years ago
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Job Description
*With a startup spirit and 90,000+ curious and courageous minds, we have the expertise to go deep with the world s biggest brands and we have fun doing it. Now, we re calling all you rule-breakers and risk-takers who see the world differently, and are bold enough to reinvent it. Come, transform with us.
We are Genpact. Transformation happens here. Come, be a part of our exciting journey
Inviting applications for the role of Senior Manager, Solutions MarketingResponsibilities
- Translate Genpact s digital business objectives, market opportunities, and portfolio (including capabilities) into a formal go-to-market architecture
- Provide insight and support to company leadership to inform the identification and development of solution offerings
- Understand buyer needs, market trends, and our current and future competitive landscape
- Develop audience framework and personas and align them with messaging and value propositions across the digital portfolio
- Drive the salesforce s adoption of the portfolio go-to-market strategy, with special attention to Genpact s key capabilities and service lines
- Provide leadership, direction and mentoring to the solutions marketing team on the portfolio
Qualifications we seek in you
- Bachelors degree required, MBA strongly preferred
- Relevant years of professional B2B experience, preferably in the business services and digital arenas
- A hands-on style of working and a dedication to being a great teammate with the ability to mentor less experience solutions marketers
- Meaningful experience with product line or business unit management strongly preferred
- Experience building and executing winning integrated product and solution launches that incorporate the entire marketing ecosystem
- Demonstrated skills in developing messaging and positioning of digital solutions
- Ability to influence peers and senior leaders across the business, and to inspire, further and lead team members
- Knowledge of the technology, digital and professional services space and an understanding of changing market dynamics and how to translate them into meaningful strategies to achieve company objectives
- Excellent communications skills, both written and verbal
- Experience developing and driving high-impact product and solution campaigns that are measurable and instrumental in helping the organization reach its strategic objectives
- Expertise in driving solution marketing strategies that incorporate a wide spectrum of product, customer, and industry-focused solutions
- Demonstrated history of launching and sustaining products and solutions in the market, aligning launches to campaigns, and providing buyer insight and market intelligence to campaign planning and thought leadership activities
- Ability to effectively perform market sizing and segmentation, and to map portfolio offerings to specific buyer needs
- Experience identifying target audience segments, prioritizing buyer personas and mapping the buyer s journey
- Strong experience crafting audience-based value propositions and incorporating messaging into the overall go-to-market architecture
- Demonstrated ability to align the organization internally around critical marketing initiatives
Genpact is an Equal Opportunity Employer and considers applicants for all positions without regard to race, color, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity, physical or mental disability or any other characteristic protected by applicable laws. Genpact is committed to creating a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. For more information, visit www.genpact.com. Follow us on Twitter, Facebook, LinkedIn, and YouTube.
,Employement Category:
Employement Type: Full timeIndustry: IT - SoftwareRole Category: IT Operations / EDP / MISFunctional Area: Not ApplicableRole/Responsibilies: Senior Manager - Solutions MarketingContact Details:
Company: Genpact IndiaLocation(s): Noida, Gurugram
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Genpact (NYSE: G) is a global professional services firm focused on delivering digital transformation for our clients, putting digital and data to work to create competitive advantage. We do this by integrating lean principles, design thinking, analytics and digital technologies with our domain and ...
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