Marketing Manager - OTT - Mumbai - Ultra Media
- Ultra Media
- 5 - 7 years
- Mumbai
- 4 years ago
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Job Description
- Lead and build best-in-class marketing campaigns for Ultra Media OTT Platform
- Lead the campaign strategy during pre-launch, launch, and post-launch and development workflow to deliver campaign goals.
- Consistently measure the performance of all marketing campaigns and make corrections if required.
- Should have experience between 5-7 years in performance/PR/content/brand marketing in media/ OTT/fast-paced consumer-focused business and growing a social audience.
- Experience in building brands categories especially in the regional segment.
- Should have deep knowledge in running a 360- campaign, from strategy development to tactical execution (including AV/trailers, digital/social, print and out-of-home).
- Understanding of the digital ecosystem, current marketing trends in customer acquisition as well as brand-building, marketing opportunities.
- Work cross-functionally with Platform, Content, Social, PR, Digital and Creative Communication teams to develop marketing creative and ideas and collaborate with Production houses and talent to build show viewership.
- Collaborate with external marketing agencies and drive all marketing activities for the platform
- Collaborate with analytics /product/growth teams to develop frameworks analytical models to predict outcomes
Job Classification
Industry: Film / Music / EntertainmentFunctional Area: Marketing & Communication, Role Category: MarketingRole: MarketingEmployement Type: Full timeEducation
Under Graduation: Any GraduatePost Graduation: Any PostgraduateDoctorate: Any DoctorateContact Details:
Company: Ultra MediaLocation(s): Mumbai
Keyskills: Customer acquisition Printing creative communication Analytical Brand marketing Marketing campaigns Workflow Strategy development Brand building Analytics
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