Brand and Creative Lead - CSG Job in Infosys
- Best infosystems
- 8 to 12 Yrs
- All India
- 1 year ago
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Job Description
- Client Collaboration and Engagement: Serve as the primary brand ambassador, working closely with clients to understand their needs and deliver tailored creative solutions that meet their business objectives. Present and pitch creative concepts to clients, incorporating their feedback to ensure final deliverables align with their vision. Plan and execute creative campaigns Foster strong client relationships, ensuring satisfaction and ongoing engagement with our brand and creative services. Project Management: Oversee multiple creative projects simultaneously, ensuring they are completed on time, within scope, and on budget. Work closely with internal teams to ensure seamless execution of brand and creative projects, aligning with broader business objectives. Establish and maintain project timelines, milestones, and deliverables, ensuring transparency and accountability throughout the creative process. Brand Development and Strategy: Collaborate with cross-functional teams to create, refine, and implement comprehensive brand strategies that align with the companys vision and market needs. Lead the development of brand positioning and messaging, ensuring it is clear, compelling, and consistent across all platforms. Conduct competitive analysis and market research to inform brand strategy and identify opportunities for differentiation. Creative Direction and Leadership: Lead the creative direction for all brand-related initiatives, ensuring cohesive and impactful messaging, visuals, and storytelling across digital, print, and event channels. Inspire, guide, and manage a team of designers, writers, and creative professionals to produce high-quality, innovative work that meets business goals. Provide hands-on support in the creation of design elements, copywriting, and other creative tasks when necessary. Ensure all creative outputs are aligned with brand guidelines and deliver a consistent, premium experience. Go-to-Market (GTM) Strategy Execution: Collaborate with marketing, product, and sales teams to create and execute GTM campaigns that elevate the brand and generate demand. Lead the creative execution of GTM strategies, ensuring effective brand storytelling across multiple channels. Monitor and analyze the performance of GTM initiatives, using data-driven insights to optimize creative efforts and campaign outcomes. Bachelors degree in marketing, advertising, design, communications, or a related field; a masters degree is a plus. Proven experience (8+ years) in brand management, creative direction, or related roles, preferably in a fast-paced environment. Strong portfolio showcasing creative work, including campaigns, branding, and design projects. Experience leading and managing cross-functional creative teams, including designers, writers, and other creative professionals. Exceptional communication and presentation skills, with the ability to articulate complex ideas and creative concepts clearly and persuasively. Proficiency in creative tools (e.g., Adobe Creative Suite, Sketch, Figma) and familiarity with digital marketing platforms. Strong project management skills with experience managing multiple creative projects simultaneously. Ability to work collaboratively with internal teams and clients, with a strong focus on delivering results. A passion for creativity, branding, and staying updated on industry trends and innovations.,
Employement Category:
Employement Type: Full timeIndustry: OthersRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Brand and Creative Lead - CSG Job in InfosysContact Details:
Company: InfosysLocation(s): All India+ View Contact
Keyskills: Brand Management Creative Direction Project Management Brand Development Brand Strategy Market Research Communication Skills Presentation Skills
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