Manager - Digital Marketing
- Aditya Birla
- 5 - 10 years
- Bengaluru
- 6 years ago
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Job Description
Individual JD- Manager ( Digital Marketing )
Website Management for F21 India
Liaise with agency on site collaterals. Timely creation and execution.
Traffic Generation and paid campaigns on the site.
Google Analytics and insights- weekly reporting
Liaise with internal merchant team to develop brand right category banners.
Weekly Media Reports to be obtained and analysed. Promos to be tweak accordingly.
Monthly Content Calendar to be planned and executed with the marketing head and Ecomm merchandising and ops team.
SEO Marketing
To manage the F21 s Search, GDN and GSP accounts to drive meaningful traffic/visitors to F21 India s Website.
OFF Page SEO Strategy ( Blog Posting- Internal , GMB optimization and mgmt
On Page SEO Strategy
Enable robust SEO practice to drive organic traffic to Forever21.com
Ensure all online content is SEO friendly
Optimize efforts towards customer transactions and ensure healthy ROI for spends
Track and continuously improve costs per click and transaction (conversion rate for paid sources)
Drive traffic/customer acquisition for brands through search engine management (google/FB/Remarketing)
Build traffic for brands through controlled & targetted spends on social media (facebook, Instagram and You Tube )
Develop brand right strategy plans month on month on social and programmatic campaigns.
Weekly reports and MIS
Enable robust partnerships with banks, corporates targetting databases to acquire new customers for .com
Work closely with B2B partners to drive GTM calendars on an annual basis.
Laise with GTM partners and monitor brand right season visuals.
Social Media Marketing
Liaise closely with digital agency to develop brand and season right month on month social media calendars
Weekly calendar creation for each social media handle and review of content.
Drive Social KPI s impressions, reach, engagement and monitor against campaign spends
Monthly Review.
Business Analytics
Leverage internal learning, benchmarks and category/business knowledge to provide a bigger picture context to analysis
Ability to mine data and do detailed analysis when given an ad-hoc request
ORM
Work closely with marketing head and agency on brand right reverts
Monitor GMB Listings and Monthly Review
Influencer Marketing
Work closely with agency and marketing head to set up influencer management strategy for F21 in India
Manage budgets and kpi s on the campaign.
Monthly reporting to internal and external stakeholders.
Work closely with cross functional stakeholders such as merch and operations to identify online to offline marketing footfall opportunities with stores and season right product assortment.
MBA
Job Classification
Industry: Construction, Engineering, Cement, MetalsFunctional Area: Marketing, Advertising, MR, PR, Media Planning, Role Category: MarketingRole: MarketingEmployement Type: Full timeEducation
Under Graduation: Any Graduate in Any SpecializationPost Graduation: MBA/PGDM in MarketingDoctorate: Any Doctorate in Any Specialization, Doctorate Not RequiredContact Details:
Company: Aditya BirlaLocation(s): Bengaluru
Keyskills: Social media marketing Customer acquisition Marketing Head Google Analytics MIS Business analytics Social media SEO Digital marketing Merchandising
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Aditya Birla Management Corporation Pvt. Ltd Aditya Birla Management Corporation Pvt. Ltd. (ABMCPL) is the Aditya Birla Group's decision making body and provides strategic direction and vision to all its Group Companies. The Aditya Birla Group is an Indian multinational conglomerate, headquart...
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