Marketing Manager - Generic Pharma Job in YO
- Multitech Solutions It
- 5 to 10 Yrs
- Other Gujarat
- 11 months ago
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Job Description
- Marketing Manager - Trade Generics Location: Mumbai & Surat Experience: 5 to 10 Years Key Responsibilities Setup overall Marketing & Product management strategy - Design marketing & GTM strategy for setting up the trade generics business from scratch; focused on a Direct-to-retail model of sales Work closely with the senior advisor & state sales manager for brand building, marketing and promotion Initially report to the promoter and later to BU head Experience Educational Qualification: Bachelors/ MBA 5+ years of marketing experience in the trade generics division of a pharmaceutical company is must Relevant roles: Marketing Manager/ Marketing Executive of a pharmaceutical company Prior experience of leading the marketing efforts from scratch for a new pharma company/ division, focused on Trade Generics is preferred Role & Responsibilities Branding & Marketing Strategy : Branding Guide the product branding, competitor benchmarking to create differentiation for client Marketing budget & monitoring Plan to maximize ROI; Manage tracking & reporting of the performance of marketing campaigns to improve effectiveness Regulatory compliances - Ensure all marketing activities comply with pharmaceutical regulation Promotional Materials/ Programs Collaterals Design & develop marketing collaterals to be used by the sales team for product awareness Lead trade activation programs, including trade fairs, product demonstrations, and chemist engagement initiatives to boost sales Overall management of promotional programs, awareness efforts for initial market penetration and eventual expansion Support to sales team in pilot launch & pan India scale-up : Collaborate with the sales team to drive initial market penetration; gain their feedback to refine & tailor strategies for the channel Actively involve with inputs to create the playbooks from pilot learnings Skills: budget management,sales collaboration,generic drugs,sales support,product management,trade generics,market penetration,market research,regulatory compliance,brand building,promotional programs,promotional,trade activation programs,strategy,gtm strategy,sales team collaboration,marketing campaigns,promotional materials,branding,performance tracking,collateral development,direct-to-retail sales,collaterals development,marketing strategy,budget planning,marketing campaign,
Employement Category:
Employement Type: Full timeIndustry: Medical / HealthcareRole Category: Not SpecifiedFunctional Area: Not SpecifiedRole/Responsibilies: Marketing Manager - Generic Pharma Job in YOContact Details:
Company: YO IT GroupLocation(s): Other Gujarat+ View Contact
Keyskills: budget management generic drugs sales support product management market penetration market research regulatory compliance brand building promotional strategy marketing campaigns branding collateral development marketing strategy budget planning
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