Paid Advertising Specialist
- Dignitas Digital
- 0 - 2 years
- Delhi, NCR
- 1 year ago
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Job Description
Location - New DelhiKey Responsibilities:
1. Campaign Strategy and Planning:
- Collaborate with clients or internal stakeholders to understand their advertising goals and target audience.
- Develop comprehensive paid advertising strategies that align with clients or company s objectives.
- Identify appropriate advertising platforms, such as Google Ads, Facebook, Instagram, LinkedIn, Twitter, and others, based on target audience and campaign goals.
- Set campaign budgets, timelines, and performance KPIs.
2. Ad Creation and Copywriting:
- Create compelling ad copy and visually appealing creatives to attract and engage the target audience.
- A/B test various ad elements to optimize performance and drive continuous improvement.
3. Campaign Implementation and Management:
- Set up and launch paid advertising campaigns on chosen platforms.
- Monitor campaign performance, ensuring they stay within budget and deliver desired results.
- Analyze data and metrics to identify trends, insights, and opportunities for optimization.
- Make data-driven adjustments to targeting, bidding, and creatives to improve ad performance.
4. Conversion Tracking and Reporting:
- Implement conversion tracking mechanisms to measure the effectiveness of campaigns.
- Prepare regular reports on campaign performance, highlighting key metrics and insights.
- Present findings and recommendations to clients or internal teams.
5. Stay Updated on Industry Trends:
- Keep abreast of the latest trends, best practices, and advancements in paid advertising and digital marketing.
- Suggest and implement innovative strategies to stay ahead of the competition.
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Job Classification
Industry: Film / Music / EntertainmentFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: Dignitas DigitalLocation(s): Delhi, NCR
Keyskills: Copy writing Bidding Budgeting Management Digital marketing Continuous improvement Advertising Monitoring Testing
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Dignitas Digital
Dignitas Digital is an award-winning digital agency, based out of Philadelphia, PA. A global provider of software development, mobile applications and digital marketing services, we excel at providing nimble, scalable value to over 100 customers in four continents.
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