Product Marketing Manager
- MoEngage
- 3 - 5 years
- Bengaluru
- 1 year ago
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Job Description
Company Overview:
MoEngage is an intelligent customer engagement platform, built for customer-obsessed marketers and product owners. We enable hyper-personalization at scale across multiple channels like mobile push, email, in-app, web push, on-site messages, and SMS. With AI-powered automation and optimization, brands can analyze audience behavior and engage consumers with personalized communication at every touchpoint across their lifecycle.
Fortune 500 brands and Enterprises across 35 countries such as Deutsche Telekom, Samsung, Ally Financial, Vodafone, and McAfee along with internet-first brands such as Flipkart, Ola, OYO, and Bigbasket use MoEngage to orchestrate their cross-channel campaigns and engage efficiently with their customers sending 50 billion messages to 500 million consumers every month! Our vision is to build the world s most trusted customer engagement platform for the mobile-first world.
We promise to care about your customers as much as you do. And that justifies our top ratings for service and support in Gartner Magic Quadrant, Gartner Peer Insights, and G2 Summer Reports. We have also been recognized as one of the 25 Highest Rated Private Cloud Computing Companies To Work For in a list released by Battery Ventures, a global investment firm based on the employee feedback on Glassdoor where employees reported the highest levels of satisfaction at work during the first six months of the pandemic.
Role Overview:
We are seeking an experienced Product Marketing Manager to lead our marketing efforts and drive the success of our industry leading Customer Engagement platform. In this role, you will be responsible for developing and executing strategic Product marketing plans, creating compelling product messaging and positioning, and supporting sales enablement activities to achieve key business objectives.
Key Responsibilities:
- Market Research and Analysis:
- Conduct thorough market research to understand customer needs, industry trends, and competitive landscape related to Customer Engagement platforms.
- Gather insights from customers, prospects, and internal stakeholders to identify market opportunities and develop targeted marketing strategies.
- Product Positioning and Messaging:
- Define and refine product positioning and messaging that resonates with target audiences, differentiates our product offerings, and effectively communicates value propositions.
- Create clear and compelling product content, including product descriptions, presentations, videos, case studies, and website content.
- Go-to-Market Strategy:
- Collaborate with product management and cross-functional teams to develop effective go-to-market strategies for new product launches and feature releases.
- Drive initiatives that expand market reach, increase sales effectiveness, and accelerate customer acquisition.
- Sales Enablement:
- Enable the sales team by developing sales collateral, including battle cards, pitch decks, and customer-facing content aligned with buyer personas and sales process stages.
- Conduct product training sessions for sales teams to effectively articulate product value, positioning, and key differentiators.
- Competitive Analysis:
- Monitor and analyze competitors product offerings, pricing strategies, and market positioning to stay ahead of industry trends.
- Develop competitive positioning strategies to highlight our product strengths and counter competitive challenges.
- Marketing Campaigns:
- Collaborate with the marketing team to develop integrated marketing campaigns, leveraging various channels such as digital advertising, content marketing, events, webinars, and social media to drive brand awareness, demand generation, and thought leadership.
Qualifications:
- Bachelors degree in Marketing, Business Administration, or related field.
- 3 to 5 years of proven experience in product marketing roles within the B2B software industry.
- Strong understanding of Customer Engagement Software market dynamics and trends.
- Excellent written and verbal communication skills, with the ability to translate complex technical concepts into clear and compelling messaging.
- Demonstrated ability to work in a fast-paced, deadline-oriented environment with exceptional project management skills.
- Strong analytical and problem-solving skills, with the ability to gather and synthesize market insights and data for decision-making.
- Proficiency in marketing automation, CRM, and other marketing technology platforms is a plus.
If you have a passion for technology, a strategic mindset, and the drive to make a significant impact on our business growth, we would love to hear from you. Apply now and join our dynamic team as a Product Marketing Manager for one of the world s leading intelligent Customer Engagement platform.
Job Classification
Industry: Advertising & MarketingFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: MoEngage Location(s): Bengaluru+ View Contact
Keyskills: Product management Customer acquisition Cloud computing Analytical Social media Market research Sales process Product marketing CRM
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