Zonal Marketing Manager - BTL
- Muthoot FinCorp (MFL)
- 4 - 9 years
- Jaipur
- 8 months ago
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Job Description
Role will majorly revolve around BTL activity and lead generation and closure through BTL activities.
Closely work on:
- Working on Digital strategy for all product lines.
- Work across website, digital channels, etc. to generate leads and conversions while managing the overall digital marketing budget.
- Work with digital agencies to execute the company strategy on digital platforms.
- Own the website from a design, experience and customer journey perspective.
- Leveraging the website for promoting the brand as well as generating leads through website visits.
Reputation management through the various social media channels of the company.
Job & Responsibilities:
- Be: The Marketing Leadership and the SPOC at the zonal level & Be the lead for PR and internal communication too
- Translate brand positioning, personality, imagery & values into local language/ culture/tradition (Adaptation & Innovation at local level in consideration with geographical, cultural & diversity related factors)
- Implement brand initiatives & Be: custodian of brand guidelines
- To: Contribute marketing perspectives & thinking at the zonal level towards building & executing holistic business plans & activities
- To: Manage Marketing MIS/Insights at the zonal level and oversee execution and track outcomes & metrics
- To: Lead development of branch specific and within that customer-segment specific BTL Plans
- Implementation of Central Marketing programs with report back to HO/ZO and Lead for Zonal Level Marketing, PR & Internal Communications prog. and advising RM/AMs in driving & implementations
- Identifying, empaneling and managing marketing services agencies at zonal and if required at even granular level
- To: Define, drive and follow a process for collecting & sharing market information, including competitive information
- Tracking & Reporting ZO level metrics & insights for development of Marketing initiatives
Skills & Qualification
- 4+ years of industrial experience in the similar domain
- Postgraduates in Marketing with similar certification would be an advantage
- A thorough working knowledge of the regulatory environment, including BTL and ATL
- Excellent communication skills with fluency in local language is mandatory
Job Classification
Industry: NBFC (Micro Finance)Functional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing - OtherEmployement Type: Full timeContact Details:
Company: Muthoot FinCorp (MFL)Location(s): Jaipur
Keyskills: Marketing Strategy Promotional Campaigns Internal Communication Btl Activity SEM Promotions Marketing Initiatives Sem / Seo Press Release Marketing Activities Brand Positioning Seo Marketing Campaign Planning MIS Btl Marketing Brand Awareness SEO
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Muthoot FinCorp (MFL)
\n\nMacquarie is a global financial services group operating in 32 markets in asset management, retail and business banking, wealth management, leasing and asset financing, market access, commodity trading, renewables development, specialist advisory, capital raising and principal investment.
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