Social Media Manager
- Simply Vyapar Apps
- 3 - 8 years
- Bengaluru
- 8 months ago
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Job Description
Role & responsibilities
Social Media Strategy & Management:
- Develop and execute a content calendar for platforms such as Instagram, Facebook, YouTube, LinkedIn, Twitter, and emerging platforms like Threads.
- Manage daily posting, monitoring, and engagement with followers to grow community presence.
- Analyze platform performance and optimize based on insights and analytics.
Content Creation:
- Create original, high-quality content including posts, videos (short-form and long-form), stories, reels, and infographics.
- Collaborate with designers, video editors, and copywriters to ensure content aligns with brand tone and visual identity.
- Script and produce short-form video content for platforms like Instagram Reels, YouTube Shorts, and Facebook.
Brand Messaging & Storytelling:
- Craft narratives that highlight Vyapars impact on small businesses.
- Collaborate with internal stakeholders to showcase product features, customer stories, updates, and campaigns in a relatable, engaging format.
Community Engagement:
- Interact with users, respond to comments/messages, and proactively build relationships with online communities.
- Monitor online conversations and trends relevant to SMEs, finance, and tech for timely content opportunities.
Performance & Growth:
- Track KPIs including engagement rate, follower growth, content reach, and conversions.
Stay up-to-date with digital trends, platform updates, and competitor strategies
Preferred candidate profile
- 3 to 6 years of experience in social media and digital content creation, preferably in a B2C or tech startup environment.
- Proven portfolio of video, reel, or written content that generated strong engagement.
- Strong understanding of social media algorithms and analytics tools.
- Experience using tools like Canva, Adobe Creative Suite, Buffer/Hootsuite, and Meta Business Suite.
- Excellent copywriting and visual storytelling skills.
- Ability to think in Hindi and English (bilingual content creation is a plus).
- A growth mindset and entrepreneurial spirit aligned with Vyapars mission.
Job Classification
Industry: InternetFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Social Media MarketingEmployement Type: Full timeContact Details:
Company: Simply Vyapar AppsLocation(s): Bengaluru
Keyskills: Content Creation Content Strategy
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Simply Vyapar Apps
Vyapar is India’s leading fintech company that offers a Free Business Accounting and Inventory Management application to enable MSMEs to digitally manage their business operations. The goal is to make a businessman’s daily routine less tiring and let them focus more on growing their bu...
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