Marketing Manager - Electronics Business (Power, Automotive & Robotics)
- Larsen & Toubro
- 3 - 5 years
- Mumbai
- 8 months ago
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Job Description
Department: Marketing & Business Development-L&T Electronic Product & Systems (L&T EPS)
Reports to: Head- Marketing & Business Development
Job Summary:
- We are seeking a high-performing, versatile Marketing Manager to drive the branding, communications, outreach and lead generation strategy across L&T EPS Power Electronics, Embedded Systems & Software, Robotics & Industrial Automation and Electronic System Design and Manufacturing (ESDM) verticals.
- This role will own the creation of impactful customer relations, marketing collateral, customer showcases and digital visibility while actively networking across OEMs, startups, policy bodies and forums to position L&T EPS as a thought leader and innovation partner.
Key Responsibilities:
1. Strategic Marketing & Business Alignment
- Understand business priorities and technologies across verticals and align marketing strategy accordingly.
- Drive thought leadership in EVs, motion control, autonomous systems, robotics and industrial digitalization.
- Develop and execute go-to-market messaging and campaign plans tailored to key sectors.
2. Networking & Customer Outreach
- Build and maintain strong relations with OEMs, Tier 1 suppliers, system integrators, startup and academia.
- Represent L&T EPS at industry events, exhibitions, policy workshops (e.g., MeitY, IESA, ELCINA, ACMA).
- Coordinate with sales and BD teams for client meetings, factory showcases, and demos.
3. Marketing Communication & Collaterals
- Create compelling product brochures, catalogues, presentations, infographics, videos and banners.
- Lead content development for website, social media (LinkedIn, YouTube), press releases and technical articles.
- Maintain marketing kits tailored for each vertical with updated messaging, case studies and success stories.
4. Digital Marketing & Campaign Management
- Run targeted digital campaigns for brand visibility, talent attraction and ecosystem engagement.
- Work with creative agencies and internal teams for campaign execution, SEO and analytics reporting.
- Manage CRM and lead pipelines, track customer engagement metrics.
5. Pre-sales Support & Coordination
- Support business development teams with proposal decks, capability documents and pitch material.
- Help with responses to RFPs/RFQs by coordinating technical and marketing inputs.
- Develop customer-centric presentations and walkthroughs that simplify technology value propositions.
6. Internal & External Communication
- Manage internal branding, newsletters, employee success stories and knowledge sharing platforms.
- Drive engagement with corporate communications for features in L&T Newsline, media interactions, etc.
- Support leadership in preparing for external forums, industry roundtables and investor days.
Required Qualifications:
- Bachelors degree in Engineering (Electronics, Electrical, Mechatronics, etc.).
- 3-5 years of B2B marketing experience in technology-driven industries (preferably ESDM, industrial automation or automotive/EVs).
- Proven expertise in building high-quality presentations, catalogues and digital assets.
- Excellent communication, storytelling and relationship-building skills.
- Hands-on knowledge of design and marketing tools (PowerPoint, Canva, Adobe Creative Suite, HubSpot/Zoho/Salesforce).
- Comfortable working across multi-disciplinary teams technical, sales and leadership.
Job Classification
Industry: Engineering & ConstructionFunctional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Larsen & ToubroLocation(s): Mumbai
Keyskills: B2B marketing Marketing Strategy Marketing Management Internal Communication Marketing Collaterals Customer Outreach Campaign Management Marketing Communication
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