Performance Marketing Executive
- Promact Infotech
- 4 - 6 years
- Vadodara
- 8 months ago
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Job Description
Job Description
Key Responsibilities:
- Plan and execute paid advertising campaigns on Google Ads, Meta (Facebook & Instagram), LinkedIn, and other performance channels.
- Drive user acquisition, lead generation, and conversions aligned with business objectives.
- Conduct audience segmentation, keyword research, and competitor analysis to inform campaign strategy.
- Manage campaign budgets and bids to maximize ROI and reduce CPA.
- Set up tracking mechanisms using UTM parameters, Google Tag Manager, and other tools.
- Monitor and report on key performance indicators (CPC, CTR, CPA, ROAS, Conversion Rate).
- Run A/B tests on creatives, ad copies, and landing pages to improve performance.
- Collaborate with designers and content creators to develop high-converting creatives and copy.
- Continuously optimize campaigns based on data insights, performance trends, and audience behavior.
- Stay updated with platform changes, algorithm updates, and digital marketing trends.
Must-Have Skills:
- Hands-on experience with Google Ads, Meta Ads, and LinkedIn Ads.
- Strong understanding of performance metrics and conversion tracking tools.
- Ability to manage ad budgets, optimize bidding strategies, and improve ROAS.
- Familiarity with Google Analytics, Google Tag Manager, UTM tracking, and similar tools.
- Excellent analytical and problem-solving skills.
Good-to-Have Skills:
- Experience with SaaS marketing or performance campaigns for tech/legal-tech products.
- Knowledge of tools like Hotjar, CleverTap, or HubSpot for remarketing or funnel optimization.
- Working knowledge of landing page builders (Unbounce, Webflow, etc.).
- Familiarity with affiliate and influencer performance models.
Performance Indicators (KPIs) :
- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)
- Click-through Rate (CTR)
- Conversion Rate
- Quality of Leads Generated
- Funnel Drop-off Rate
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: Promact InfotechLocation(s): Vadodara+ View Contact
Keyskills: PPC Bidding Google Analytics Analytical SAAS Competitor analysis Legal Marketing Executive Digital marketing UTM
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