Brand & Partnership Manager -Arike InfoEdge
- Info Edge
- 4 - 7 years
- Bengaluru
- 8 months ago
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Job Description
About Arike
Arike is a culturally rooted matchmaking app crafted specifically for Malayalam-speaking singles. Part of the Aisle network, Arike focuses on high-intent dating and relationships with strong cultural relevance. As we grow, were looking for a creative and driven Brand & Partnerships Manager to build Arikes voice, visibility, and value in the hearts of Malayalis,both in Kerala and around the world.
Responsibilities
Brand & Content Strategy
- Develop and evolve Arikes brand voice and personality, staying true to its Malayalam-first identity.
- Plan and execute content led campaigns (video, social, digital) that build emotional connection and cultural resonance.
- Work cross-functionally with design, product, and PR teams to ensure consistency in brand storytelling.
Social Media & Community
- Create and manage content calendars for Instagram, YouTube, and emerging platforms,balancing engagement, relatability, and brand.
- Lead or oversee copywriting, captions, storytelling formats, and meme-worthy moments that speak to Malayalam culture.
- Monitor social trends and community feedback to fine-tune content approach and engagement.
Influencer Marketing
- Identify and collaborate with regional creators, micro-influencers, and cultural tastemakers who align with Arikes vision.
- Build an always-on influencer strategy,from sponsored content to collabs to creator-led campaigns.
- Negotiate, brief, and manage influencer deliverables while tracking effectiveness (reach, engagement, conversions).
Requirements
- 57 years of experience in brand, content, or influencer marketing at a B2C company, preferably with a regional or lifestyle focus.
- Strong grasp of Malayalam culture and language, can interpret trends and create/approve content thats both authentic and engaging.
- Hands-on experience with Instagram, YouTube, and reels-first storytelling.
A creative thinker who can ideate and execute campaigns with limited dependencies. - Comfortable managing agencies, freelancers, and creator partners.
- Bonus: Video production skills or content writing chops in Malayalam.
Job Classification
Industry: Internet (E-Commerce)Functional Area / Department: Marketing & CommunicationRole Category: MarketingRole: Marketing ManagerEmployement Type: Full timeContact Details:
Company: Info EdgeLocation(s): Bengaluru
Keyskills: Content Management Influencer Marketing Brand Strategy
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