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Head Of E-commerce @ Rage Coffee

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 Head Of E-commerce

Job Description

A key P&L role, our eCommerce Business Head should be a D2C digital industry professional with deep experience in driving user growth & engagement, marketing ROI improvement and data-driven media planning & strategy.
Key responsibilities of the role include
- Setting goals and tracking against top metics on Gross Revenue, Marketing RoI, Customer Acquisition and Customer Repeats
- Driving all performance marketing and customer acquisition initiatives, in line with product, category and brand strategy
- Conceptualising and implementing our customer segmentation model, implementing CRM strategies to drive CLTV
- Building out our tech product across website and m-site, driving product roadmap & delivering this with our tech team
- Creating a data analytics engine, and leveraging insights across consumers, channels and products to drive metrics
- Generating brand awareness, growing top products and categories, building marketing and sales funnels- Growing our own E-Commerce and the marketplace businesses across Amazon, Flipkart and several other such marketplaces
Apply if you
- Are excited about growing a D2C brand 10x over the next 2 years
- Enjoy thinking through strategic growth levers, and also drilling down to the details
- Are a digital marketing professional with hands-on experience in performance marketing and marketing RoI ownership
- Are excited with a high-paced, exponential growth environment
- Love seeing daily sales numbers, daily RoI and optimising funnels to drive metrics
- Understand consumer journeys and can apply A/B testing to optimise funnels

Job Classification

Industry: IT Services & Consulting
Functional Area / Department: Marketing & Communication
Role Category: Marketing
Role: Head - Marketing
Employement Type: Full time

Contact Details:

Company: Rage Coffee
Location(s): Delhi, NCR

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Keyskills:   Customer acquisition Drilling digital marketing professional customer segmentation Sales E-commerce Brand awareness Data analytics Media planning CRM

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Rage Coffee

Rage Coffee is a digitally native FMCG company that manufactures, markets & distributes innovative coffee products. The company has created craft coffee that is instantly consumable, affordable, comes in a variety of flavors is ready to mix - and is convenient to carry in biodegradable tube shot...