Marketing Aiutomation
- Netsmartz Infotech
- 2 - 4 years
- Mohali, Chandigarh
- 8 months ago
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Job Description
Location: Mohali
Experience Required: 2+ Years
Were looking for a results-driven Email Marketing Automation Expert with a strong background in email campaign execution, automation workflows, domain/IP warming, and sales alignment. In this role, you'll own end-to-end email strategy and execution across the sales and marketing funnel, working closely with both teams to drive engagement, nurture leads, and generate conversions.
Key Responsibilities:
- Plan, build, and execute email marketing campaigns using marketing automation platforms (e.g., Zoho, HubSpot, Mailchimp, ActiveCampaign, etc.)
- Design and optimize automation workflows for lead nurturing, onboarding, retention, and re-engagement
- Manage IP/domain warming strategy for new email domains or tools to ensure high deliverability and sender reputation
- Collaborate with the sales team to create targeted outbound email sequences and align marketing efforts with sales goals
- Segment audiences effectively for personalized campaigns based on buyer personas, behaviors, and sales lifecycle stages
- Monitor and analyze key metrics (open rates, CTR, deliverability, conversions) and continuously optimize campaigns
- Maintain email best practices related to compliance (CAN-SPAM, GDPR), sender reputation, and deliverability
- Work cross-functionally with designers, content writers, and product teams to craft compelling messages
- Maintain and improve the health of marketing lists and databases
Requirements:
- 2+ years of hands-on experience in email marketing and automation
- Proficiency in marketing automation platforms (Zoho, HubSpot, Mailchimp, Klaviyo, etc.)
- Understanding of CRM systems and sales pipeline coordination
- Strong analytical skills and experience with A/B testing and campaign performance tracking
- Excellent communication and collaboration skills
- Knowledge of email compliance regulations (CAN-SPAM, GDPR, etc.)
Job Classification
Industry: IT Services & ConsultingFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Marketing Automation SpecialistEmployement Type: Full timeContact Details:
Company: Netsmartz InfotechLocation(s): Mohali, Chandigarh
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Netsmartz Infotech
Netsmartz Infotech (India) Pvt. Ltd Netsmartz is a CMMi3 & ISO 9001: 2008 certified software Development Company, headquartered in Rochester, New York and has multiple offices across the globe. With over a decade of existence, 400+ employees, experience of successfully executing 2000+ projects a...
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