Clevertap Specialist
- Benzy Infotech
- 1 - 2 years
- Pune
- 7 months ago
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Job Description
Clevertap Specialist (1-2 Years Experience)
Employment Type: Full-time
Location : Hinjewadi, Pune
Immediate Joiner Prefred
We are looking for a results-driven Marketing Automation Specialist with hands-on experience in CleverTap to manage and execute end-to-end user engagement campaigns. The ideal candidate should have expertise in managing omnichannel campaigns including Email, WhatsApp, SMS, Push Notifications, and Cross-channel Journeys. You will be responsible for creating and executing automated marketing flows, analyzing campaign performance, and ensuring personalized customer experiences across the funnel
Key Responsibility:
- Plan and execute automated marketing campaigns using CleverTap across multiple channels (Email, SMS, WhatsApp, Push Notifications, In-App, Web Push).
- Set up behavioral-based journeys, segmentation, and personalization to optimize user engagement.
- Collaborate with Product, Growth, and Creative teams to align messaging and ensure timely delivery of campaigns.
- Build and test user journeys, triggers, and conditions to support lifecycle campaigns.
- Monitor and optimize campaign performance metrics such as open rate, CTR, conversions, and retention.
- Troubleshoot campaign delivery issues, integration problems, or data discrepancies.
- Leverage A/B testing and analytics to improve campaign effectiveness.
- Maintain and manage marketing automation data hygiene and ensure compliance with data privacy regulations (e.g., GDPR).
Requirement:
- 1-2 years of hands-on experience with CleverTap (mandatory).
- Strong understanding of customer lifecycle stages, segmentation, and behavioral triggers.
- Experience with omnichannel campaign execution (Email, SMS, WhatsApp, Push, In-App).
- Ability to create and analyze detailed campaign reports and dashboards.
- Working knowledge of HTML for email templates (a plus).
- Strong analytical and communication skills.
- Ability to work cross-functionally in a fast-paced environment.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: SEOEmployement Type: Full timeContact Details:
Company: Benzy InfotechLocation(s): Pune
Keyskills: Clevertap Push Notification Personalization Marketing Automation Segmentation Campaign Execution Dashboard Development Campaign Performance Analysis Gdpr
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