Regional Marketing Operations & Campaign Manager
- Leading Real estate
- 5 - 10 years
- Bengaluru
- 5 months ago
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Job Description
Scope:
We are seeking a highly organized and experienced Regional Marketing Operations & Campaign Manager to be the operational backbone of our regional marketing team. The deal candidate is an expert in project management who excels at building and managing efficient workflows. This role is responsible for leading a small team and ensuring the flawless execution of integrated marketing initiatives across 15 markets, from initial planning and resource management to final reporting and optimization. Crucially, this individual must have a deep understanding of the full digital marketing lifecycle, from building top-of-funnel awareness to driving lead generation and nurturing prospects into Marketing Qualified Leads (MQLs).
Responsibilities
Team Leadership & Mentorship
- Lead, mentor, and develop a team of two direct reports responsible for social media, design, and internal communications distribution.
- Manage team workload, set priorities, and support the professional growth and performance of team members.
- Foster a collaborative, high-performance team culture focused on excellence and continuous improvement.
Campaign & Project Management
- Own and manage the end-to-end lifecycle of recurring and ad hoc marketing campaigns for various regional and local service lines.
- Strategically design campaigns to effectively move prospects through the marketing funnel, from awareness (Top-of-Funnel) to consideration and conversion (Marketing Qualified Leads).
- Lead and coordinate marketing projects using project management tools, ensuring strict alignment with timelines, budgets, and deliverables.
- Handle all aspects of resource and task management, ensuring seamless project execution from briefing to launch.
- Perform rigorous quality assurance on all campaign executions to ensure brand alignment, technical readiness, and optimal client experience before go-live.
- Ensure accurate UTM tracking and reporting for robust campaign performance measurement.
Marketing Operations & Process Improvement
- Proactively identify, design, and implement new workflows and process improvements to increase team efficiency and scalability.
- Manage and assign incoming marketing support tickets from local and regional teams to relevant team members, ensuring timely resolution.
- Collaborate with internal teams to brainstorm, develop, and implement new growth strategies.
Social Media & Platform Management
- Administer and maintain the Social Media Management Tool (Sprinklr), including user support, training, and governance for local markets.
- Design, build, and maintain the regional social media presence in line with the brands strategic goals.
- Audit and review all regional social media accounts to ensure consistency, compliance, and performance optimisation.
Stakeholder Communication & Reporting
- Act as the central point of contact for 15 regional markets, managing expectations, negotiating timelines, and ensuring alignment with key stakeholders.
- Provide regular, clear, and concise status updates on all projects and campaigns to stakeholders.
- Oversee internal and external reporting requirements in collaboration with the dedicated Reporting and Internal Comms teams.
- Facilitate planning sessions, campaign kick-offs, and update meetings with all relevant teams and stakeholders.
Job Requirements
Skills and Competencies:
Technical Proficiency:
- Social Media Management: Sprinklr (or similar enterprise-level tool)
- Project Management: Teamwork (or similar like Asana, Monday, Jira)
- Office Suite: Microsoft Office (Excel, PowerPoint, Word)
- Design: Basic proficiency in Adobe Photoshop, Canva, Infogram
Core Competencies:
- Digital Marketing Acumen: A strong, practical understanding of the end-to-end digital marketing lifecycle, including lead generation, funnel management (TOFU to MQL), and key performance metrics.
- People Leadership: Proven experience managing and mentoring direct reports in a fast-paced marketing environment.
- Project Management: Expert ability to manage multiple complex projects simultaneously, with a strong focus on timelines, deliverables, and resource allocation.
- Stakeholder Management: Exceptional skill in influencing and aligning stakeholders across different cultures and levels of seniority.
- Process Optimization: A demonstrated ability to analyse existing processes, identify bottlenecks, and implement more efficient and scalable solutions.
- Attention to Detail: A meticulous approach to all aspects of work, ensuring accuracy and thoroughness in campaign execution and reporting.
Preferred Qualifications:
Education:
- Bachelors degree in marketing, Communications, Business Administration, or a related field is required.
- Masters degree or MBA in a relevant discipline is a plus.
Experience:
- Minimum of 5 years of progressive experience in marketing operations, campaign management, or a related role, preferably within real estate, consulting, professional services, or a regional/multinational organization.
- Proven experience in managing integrated marketing campaigns and leading cross- functional projects.
- Demonstrated experience managing direct reports is strongly preferred.
- Hands-on experience with social media strategy, tools (especially Sprinklr), and content management.
- Experience working across multiple markets/regions with an understanding of cultural nuances.
Job Classification
Industry: Real EstateFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Campaign ManagerEmployement Type: Full timeContact Details:
Company: Leading Real EstateLocation(s): Bengaluru
Keyskills: Social Media Campaign Workflow Project Management Marketing Operations Process Optimization Team Management Paid Media Sprinklr Email Marketing Campaign Execution SEO Reporting And Analytics Social Media Management Stakeholder Management Analytics Reporting
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