Assistant Marketing Manager - Paid Performance
- IndiaMART
- 3 - 5 years
- Noida, Gurugram
- 4 months ago
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Job Description
This role demands full ownership of performance campaigns across Google and Meta platforms, with a focus on lead acquisition, user funnel optimization, and category-specific traffic growth.
-B.Tech/B.E
- End-to-end management of ad campaigns across Google Search, Display, YouTube, Facebook & Instagram
- Budget allocation, bid management, and daily performance optimization
- Collaborate with content, category, and design teams for impactful creatives
- Analyze conversion paths and optimize based on GA4, GTM, and heatmaps
- Scale campaigns while reducing CPL and increasing ROAS
Google Ads , Meta Ads , Google Search , Paid Marketing Campaign
Required Skills:
- 35 years of experience in Google & Meta Ads campaign management
- Strong analytical skills and problem-solving abilities
- Knowledge of keyword match types, quality score, bidding strategy, and creative testing
- Working knowledge of Looker Studio, Excel formulas, and funnel analysis
Preferred Skills:
- Experience in B2B/marketplace or lead-generation campaigns
- Tools: Google Ads Editor, Meta Business Suite, Google Tag Manager
Job Classification
Industry: Internet (E-Commerce)Functional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Performance Marketing ManagerEmployement Type: Full timeContact Details:
Company: IndiaMARTLocation(s): Noida, Gurugram
Keyskills: performance marketing google campaign management marketing funnel analysis digital marketing email marketing ppc adwords affiliate marketing smm campaigns paid marketing product management web analytics google analytics sem content marketing seo
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IndiaMART is Indias largest B2B online marketplace that connects buyers and sellers across the country. It helps small and medium businesses grow by providing a digital platform to showcase their products and services and reach customers easily. IndiaMART operates across multiple product categorie...
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