Job Description:
A qualified professional with experience in developing highly visual dashboards and reports, optimizing multiple marketing channels. The Lead Analyst role is focused on supporting our clients with reporting capabilities and will be driving the overall engagement in developing dashboards and reports on strategic clients and helping measure their overall marketing effectiveness. Will serve as a point of contact between multiple stakeholders, both internal and external,l to identify reporting needs and deliver the solution.
Required Skill:
GCP tools: BigQuery, Dataform, Composer, Looker, PowerBI (Power BI certification is good to have)
o DAX (Data Analysis Expressions) for creating calculated columns, measures, and KPIs.
o Power Query (M language) for data transformation and ETL processes.
o Data Modelling, including star schema, snowflake schema, and normalization techniques.
o Power BI Service : row-level security (RLS), workspace management, app deployment, gateway configuration, and scheduled refreshes.

Keyskills: python data analysis natural language processing analytical bi presentation skills power bi google analysis tools sql power query data modeling gcp marketing analytics looker dax bigquery data transformation data visualization etl composing communication skills etl process