Marketing Executive
- Manipal Hospitals
- 0 - 3 years
- Bengaluru
- 1 month ago
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Job Description
Job Title: Telecaller Referral Patient Marketing
Department: Marketing / Business Development
Experience: Freshers / 01 year
Role Objective
To support the hospitals referral marketing efforts by connecting with referred patients telephonically, providing accurate information, facilitating appointments, and ensuring timely follow-ups to improve patient conversion and experience.
Roles & Responsibilities
- Make outbound calls to referred patients received from doctors, clinics, corporates, and marketing teams.
- Explain hospital services, specialties, doctor availability, and appointment procedures clearly and courteously.
- Coordinate and confirm OPD appointments, investigations, and consultations.
- Follow up with referred patients to ensure visit confirmation and reduce drop-outs.
- Maintain accurate records of calls, appointments, conversions, and patient feedback in CRM or Excel trackers.
- Share daily and weekly call reports with the referral marketing or business development team.
- Coordinate with front office, OPD desks, and referral sales teams for smooth patient handling.
- Address basic patient queries related to location, consultation charges, documents required, and visiting hours.
- Escalate complex medical or billing queries to the concerned team promptly.
- Maintain patient confidentiality and follow hospital communication guidelines at all times.
Skills & Competencies
- Good verbal communication skills (local language and basic English).
- Pleasant phone etiquette and customer-friendly approach.
- Ability to handle multiple calls and follow-ups efficiently.
- Basic computer knowledge (MS Excel, calling systems).
- Willingness to learn hospital services and referral processes.
- Result-oriented with a focus on patient conversion and service quality.
Preferred Profile
- Freshers interested in healthcare marketing or patient coordination roles.
- Prior experience in call centers, customer service, or tele calling is an added advantage.
- Comfortable working in a target-driven environment.
Job Classification
Industry: Medical Services / HospitalFunctional Area / Department: Marketing & CommunicationRole Category: Marketing and Communication - OtherRole: Marketing and Communication - OtherEmployement Type: FreshersContact Details:
Company: Manipal HospitalsLocation(s): Bengaluru
Keyskills: Public Relations Corporate Communication Marketing PR Media Relations
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Manipal Hospitals
As a pioneer in Healthcare, Manipal Hospitals is among the top healthcare providers in India serving over 5 million patients annually. Today we stand as an integrated network with a pan-India footprint of 37 hospitals across 19 cities with 10,500 beds, and a talented pool of over 5,600 doctors an...
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