Growth Marketing Manager
- Effiasoft
- 5 - 7 years
- Hyderabad
- 3 months ago
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Job Description
-
To design and execute innovative growth strategies that onboard one million SMBs onto JustBilling, positioning it as the go-to retail app for Bharat
Key Responsibilities / Day-to-Day Activities
- Run growth experiments across multiple channels: SEO, SEM, app stores, influencer partnerships, referral programs, and affiliates.
- Analyze funnel metrics (installs ? activation ? retention ? paid subscription) and address bottlenecks with targeted interventions.
- Launch, monitor, and optimize A/B tests on landing pages, ad creatives, campaigns, and in-app flows to maximize conversions.
- Build and scale viral loops (referrals, cashback, incentives) to fuel organic adoption.
- Collaborate with the product team to improve onboarding nudges, in-app engagement, cross-sell, and upsell strategies.
- Monitor weekly growth dashboards (CAC, LTV, churn, retention cohorts), identify actionable insights, and recommend pivots.
- Identify and test new acquisition channels and growth levers for accelerated adoption.
- Partner with design and content teams to create compelling marketing assets (videos, blogs, app store creatives, social campaigns).
- Work with analytics teams to set up robust tracking infrastructure (GA4, Mixpanel, Firebase, Amplitude) ensuring accurate attribution.
- Engage directly with SMB customers via surveys, interviews, and communities, feeding insights into growth initiatives.
- Collaborate with sales and customer success to drive higher lead-to-demo-to-paid conversion rates.
- Benchmark competitor strategies and stay updated with SaaS and SMB growth best practices.
- Own the growth roadmap: prioritize, execute, and scale high-ROI experiments.
Performance Indicators (KPIs)
- Growth in qualified installs.
- Reduction in CAC (Cost per Acquisition).
- Improved conversion rates (Lead ? Demo ? Paid).
- Higher Monthly Active Users (MAU) and stronger retention.
- Enhanced LTV:CAC ratio.
- Contribution to consistent month-on-month revenue growth.
What We?re Looking For
- A hustler with a builder mindset?comfortable experimenting, failing fast, and scaling what works.
- Data-driven yet creatively inclined to design impactful growth campaigns.
- Prior experience in B2B SaaS or SMB-focused products preferred.
- Hands-on expertise in digital marketing, funnel optimization, and growth hacking tools.
- Outcome-driven professional with ownership of results, not just campaigns.
- Strong collaborator across Product, Design, Sales, and Engineering teams.
Job Classification
Industry: Software ProductFunctional Area / Department: Marketing & CommunicationRole Category: Digital MarketingRole: Growth MarketingEmployement Type: Full timeContact Details:
Company: EffiasoftLocation(s): Hyderabad
Keyskills: digital marketing google adwords branding growth marketing smb brand management growth hacking campaign management marketing online marketing b2b display advertising search engine marketing social media marketing sem content marketing seo
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Effiasoft
EffiaSoft Private develops proprietary billing and ERP software solutions tailored for retail, hospitality, and distribution sectors. With a focus on innovation and quality, the company delivers scalable products like JustBilling and ERPNext to streamline business operations. Their team culture emph...
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