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Growth Marketing Manager @ Effiasoft

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 Growth Marketing Manager

Job Description

  • To design and execute innovative growth strategies that onboard one million SMBs onto JustBilling, positioning it as the go-to retail app for Bharat

Key Responsibilities / Day-to-Day Activities

  • Run growth experiments across multiple channels: SEO, SEM, app stores, influencer partnerships, referral programs, and affiliates.
  • Analyze funnel metrics (installs ? activation ? retention ? paid subscription) and address bottlenecks with targeted interventions.
  • Launch, monitor, and optimize A/B tests on landing pages, ad creatives, campaigns, and in-app flows to maximize conversions.
  • Build and scale viral loops (referrals, cashback, incentives) to fuel organic adoption.
  • Collaborate with the product team to improve onboarding nudges, in-app engagement, cross-sell, and upsell strategies.
  • Monitor weekly growth dashboards (CAC, LTV, churn, retention cohorts), identify actionable insights, and recommend pivots.
  • Identify and test new acquisition channels and growth levers for accelerated adoption.
  • Partner with design and content teams to create compelling marketing assets (videos, blogs, app store creatives, social campaigns).
  • Work with analytics teams to set up robust tracking infrastructure (GA4, Mixpanel, Firebase, Amplitude) ensuring accurate attribution.
  • Engage directly with SMB customers via surveys, interviews, and communities, feeding insights into growth initiatives.
  • Collaborate with sales and customer success to drive higher lead-to-demo-to-paid conversion rates.
  • Benchmark competitor strategies and stay updated with SaaS and SMB growth best practices.
  • Own the growth roadmap: prioritize, execute, and scale high-ROI experiments.

Performance Indicators (KPIs)

  • Growth in qualified installs.
  • Reduction in CAC (Cost per Acquisition).
  • Improved conversion rates (Lead ? Demo ? Paid).
  • Higher Monthly Active Users (MAU) and stronger retention.
  • Enhanced LTV:CAC ratio.
  • Contribution to consistent month-on-month revenue growth.

What We?re Looking For

  • A hustler with a builder mindset?comfortable experimenting, failing fast, and scaling what works.
  • Data-driven yet creatively inclined to design impactful growth campaigns.
  • Prior experience in B2B SaaS or SMB-focused products preferred.
  • Hands-on expertise in digital marketing, funnel optimization, and growth hacking tools.
  • Outcome-driven professional with ownership of results, not just campaigns.
  • Strong collaborator across Product, Design, Sales, and Engineering teams.

Job Classification

Industry: Software Product
Functional Area / Department: Marketing & Communication
Role Category: Digital Marketing
Role: Growth Marketing
Employement Type: Full time

Contact Details:

Company: Effiasoft
Location(s): Hyderabad

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Keyskills:   digital marketing google adwords branding growth marketing smb brand management growth hacking campaign management marketing online marketing b2b display advertising search engine marketing social media marketing sem content marketing seo

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Effiasoft

EffiaSoft Private develops proprietary billing and ERP software solutions tailored for retail, hospitality, and distribution sectors. With a focus on innovation and quality, the company delivers scalable products like JustBilling and ERPNext to streamline business operations. Their team culture emph...